Director - Growth Strategy

Overview

Drive the next phase of D2C subscriber growth at scale by owning strategic initiatives aimed at unlocking the next 50 million subscribers, with a focus on consumer insights, monetisation levers and cross-functional execution.

What you'll do

• Define and drive the roadmap to acquire the next XXM D2C subscribers.
• Identify new growth vectors across pricing, packaging, distribution and content.
• Build strategies for non-digitally native and under-penetrated segments in India.
• Drive monetisation and access innovation, such as alternative payments and pricing.
• Translate macro trends (regional, linguistic, device access, payments) into actionable plans.
• Lead deep dives into user cohorts, funnels and lifecycle behaviours.
• Partner with Analytics to uncover conversion drivers, drop-offs and engagement triggers.
• Build an understanding of content-consumption vs subscription behaviour.
• Translate insights into clear so-what actions for growth and retention.
• Work with Content teams to design content calendars optimized for subscription spikes and retention.
• Evaluate content ROI from a subscriber lens, not just viewership.
• Identify gaps in content strategy for acquisition vs retention.
• Build frameworks linking content type, user segment and conversion impact.
• Own end-to-end delivery of key initiatives across Product, Martech/CRM, Analytics and Content.
• Drive alignment across teams with clear goals, timelines and success metrics.

What you'll need

• 8-10+ years in strategy and execution roles in consumer tech, D2C or internet businesses.
• Proven track record of driving growth, monetisation or market expansion initiatives.
• Ability to go beyond data and understand why users behave the way they do.
• Comfortable working closely with data teams and large data sets.
• Strong problem structuring; guesstimates.
• Ability to move from idea to pilot to scale.
• Strong influence across content, product and analytics teams, independently working with them to drive workstreams.
• Can connect multiple levers (content, pricing, distribution) into a coherent growth plan.

Details

• Location: Mumbai.