Category Marketing Manager- Sleep & Respiratory Care

Overview

Senior commercial marketing role in Philips' S&RC India team, driving go-to-market strategy, omnichannel performance, product lifecycle management and pricing for the sleep and respiratory care portfolio.

What you'll do

• Drive product planning and business forecasting across functions of the organization.
• Gather and analyze market information to define the existing market, map competition, and identify current Rx-patient trends and potential partnership avenues.
• Analyze market data to develop sales strategies and define product objectives for an effective marketing communication plan.
• Understand and define customer personas and analyze consumer needs to define touchpoints across the CDJ.
• Meet existing and prospective customers and partners to understand their needs and plan short, mid and long-term interventions.
• Propose and manage ATL-BTL activations and formulate upstream-downstream product strategy for the assigned portfolio.
• Plan and execute end-to-end campaigns in collaboration with all relevant functions.
• Propose market-relevant introductions and drive new product planning and launch execution.
• Execute the portfolio, product and clinical claims roadmaps.
• Drive the execution of all product lifecycle processes, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development and product launch.
• Recommend contemporary commercial policies such as deals, discounts, offers and bundles to ensure competitive positioning, and propose product pricing to meet revenue and profitability goals.
• Support B2B, hospital-institutional sales and government health agencies such as Railways and PSUs.
• Assess partnership and licensing opportunities with external third parties.
• Identify prospect clients, arrange product demos and prepare proposal submissions.
• Work closely with the sales team to identify tender opportunities and manage tenders end to end, including documentation, bid process, pricing, liaising with government stakeholders, setting up distribution networks and training team members.
• Create product strategy documents describing business cases, high-level use cases and technical requirements.
• Collaborate with stakeholders to forecast, secure and manage product allocations and manage resources across channels to drive strong ROI.

What you'll need

• 8+ years of experience in marketing or sales with significant experience in a dynamic product management role, or a sales manager role.
• Experience in healthcare, pharma or med-tech (must have).
• Data-driven, insight-based approach and numerically savvy (absolute must).
• Excellent written, interpersonal and verbal communication skills.
• Demonstrated ability to work in a matrixed environment.
• Project management approach with ability to prioritize tasks to drive business.
• Strong project management and interpersonal skills.

Nice to have

• Exposure to government business and institutional sales.

Details

• Location: Gurgaon.
• Hybrid work model: an average of at least 3 days working from the office and up to 2 days from home for full-time employees.