Vice President, Strategy, India

Overview

Lead end-to-end strategic planning for brands in a major global client portfolio, from brand challenge and media mapping through partnerships and activations to delivery of brand goals.

What you'll do

• Drive end-to-end strategic planning for all brands in the portfolio, brand activations and consumer media journeys to deliver brand goals.
• Apply business growth models, brand media mapping and marketing frameworks to design a custom marketing roadmap for brands delivering short- and long-term growth.
• Demonstrate understanding of brand challenges, consumers, cultural trends and regional nuances.
• Interpret data and tool outputs and drive storytelling to develop E2E briefs on brands.
• Work with client specialist teams and external partners to conceptualize, develop and bring partnership ideas to life as IPs/programs, platforms and partners.
• Interact with senior decision makers, CMOs and CEOs at client end to present the WPP Media perspective and become a trusted partner in their growth plans.
• Work with regional and local cross-functional specialist teams on planning, activation, data and measurement to address the strategic roadmap.
• Own strategic project approval and closure through to execution handshake.
• Engage diverse specialist teams to work on your brief, curate and enhance their ideas so they are on brief and on brand goals.
• Mentor the team to proactively and reactively work on E2E briefs and strategy and partnership briefs within deadlines.
• Communicate emerging opportunities and best-in-class work with client teams to keep them engaged and responsive.
• Bring understanding of audiences, category, competitive landscape, best practices and growth models to the client portfolio, and distil it into implications for brand and campaign strategy, partnerships, upcoming campaigns, product launches and regional activations and reviews.
• Run 4 key client engagements with senior stakeholders delivering strategic roadmaps.
• Collate audiences x brand learnings and create strategic playbooks by brand.
• Land 3 super-sized partnership projects on large brands (IP/programs/platforms) along with buzz-worthy innovations on individual touchpoints and as standalone or integrated campaigns.
• Recommend and drive content partnerships as part of overall brand strategy.
• Interpret insights, learnings, data and tool outputs and drive brand strategic recommendations.

What you'll need

• Minimum of approximately 10 to 12 years of progressive leadership in strategy, planning, consulting or media roles.
• Ability to work under pressure.
• Strong ability to dissect complex brand, market, competitive and internal data to build brand strategy and achieve brand goals.
• Expertise in tools like TGI, GWI and AOP and scenario planning.
• Experience in media and platforms.
• Strong communication and presentation skills.
• Ability to present a compelling strategic narrative to diverse audiences including senior leadership, client teams and external partners.
• Persuasion and negotiation to gain stakeholder buy-in.
• Problem-solving and critical thinking.

Details

• Location: Gurgaon, India.
• Hybrid approach with teams in the office around four days a week.