Director - Product Management and MarTech

Overview

Lead the digital and marketing technology agenda for the CMO organisation at Lilly India, shaping the MedMarTech product vision, digitization initiatives and user personalization strategy for AFL.

What you'll do

• Design the product vision and roadmap for MedMarTech, aligned with the CMO organisation's brand, commercial and capability priorities.
• Translate the vision into clear product requirements, user journeys and design specifications that engineering, design and agency teams can deliver from build and launch through adoption.
• Lead digitization initiatives across Strategic Capabilities, driving the enterprise-wide technology transformation agenda for the CMO organisation.
• Partner with Business Technology, IBU and global digital teams to align local initiatives with global platforms, standards and roadmaps.
• Shape the digital media strategy jointly with CMO Functions and Tech leadership for AFL, ensuring alignment with broader brand and commercial objectives.
• Define and govern the ad tech and media technology approach (e.g., programmatic buying, audience data, tracking and measurement), and guide agencies on channel mix, targeting and optimisation.
• Ensure media effectiveness through measurement frameworks, attribution and continuous optimisation based on performance data.
• Own digital products end to end as a digital product manager, with a focus on attracting and retaining users.
• Set UX and UI standards and drive user research, journey mapping and usability testing.
• Lead digital and retention marketing capabilities, including lifecycle journeys, personalisation and always-on engagement.
• Build and maintain an integrated digital environment across the marketing technology stack, content and experience platforms, and data and analytics tools.
• Evaluate and introduce emerging technologies (including AI-enabled tools) through structured pilots and scale-up decisions.
• Partner with team leads across CMO organisation capabilities as their trusted digital and technology partner, and define a clear MedMarTech offering.
• Scout, select and manage agencies, technology vendors and ad tech partners; negotiate terms within budget and policy guidelines and hold partners accountable for performance.
• Ensure digital products, media and marketing activities comply with Lilly policies, applicable regulations and industry codes, partnering with Medical, E&C, Legal and Data Privacy.
• Ensure adverse event and product complaint reporting requirements are built into digital channels and partner operations.
• Define KPIs and dashboards for digital media, product and retention performance, and own reporting on adoption, engagement, retention and return on investment.
• Lead large-scale programs with significant risk, resource and complexity, including the enterprise technology transformation agenda.
• Manage resources and budgets for programs and operations, including forecasting, prioritisation and vendor spend.
• Coach and develop team members.

What you'll need

• MBA with Bachelor's degree in Engineering.
• 13–15 years of extensive experience in digital marketing, digital product management or marketing technology.
• Track record of leading large digital transformation programs.
• Specialised depth and breadth across digital media and ad tech, UX / UI and product design, and digital and retention marketing.
• Experience partnering with business leaders as an internal service provider or digital solutions partner.
• Experience managing agencies, technology vendors and budgets for large programs.

Nice to have

• Experience in the pharmaceutical or healthcare industry, including working within promotional compliance, medical-legal-regulatory review and data privacy requirements.
• Working knowledge of the marketing technology landscape: content and experience platforms, marketing automation, data and analytics tools.
• Ability to translate a product vision into clear requirements, designs and delivery plans.
• Ability to make complex technical and business decisions within functional, company and industry guidelines.
• Awareness of emerging technologies, including AI, and how they can improve customer engagement and productivity.
• Strong communication, storytelling and stakeholder management skills; sensitivity towards confidential data.
• Strong people leadership: coaching and developing team members.

Details

• Location: Gurugram (Delhi NCR), India.
• Expected to be based in the office 4 days a week.
• May require domestic and international travel.
• Must be legally allowed to work in India.