Field Marketing Manager

Overview

Build Kong's India marketing engine from the ground up, creating demand, accelerating pipeline, and establishing Kong as a leader in API and AI connectivity.

What you'll do

• Define the regional marketing strategy, priorities, and investment plan in alignment with India Sales and global marketing.
• Identify the industries, enterprise accounts, and buyer segments with the greatest growth potential.
• Partner with Sales to develop and prioritize target account lists, buying groups, and account-specific growth strategies.
• Design and execute account-based marketing programs that engage decision-makers, build buying-group awareness, and create opportunities within strategic accounts.
• Build integrated demand generation programs across digital, content, email, events, and partner channels.
• Translate Kong's global messaging into locally relevant campaigns that resonate with India's enterprise technology buyers.
• Work with Sales to define lead qualification, routing, follow-up SLAs, and conversion targets.
• Develop an events strategy spanning executive roundtables, technical workshops, webinars, industry conferences, and flagship experiences.
• Own event planning, audience acquisition, execution, follow-up, and performance measurement.
• Work with channel and technology partners to develop joint demand generation and co-marketing programs.
• Equip partners with localized content, campaigns, event resources, and sales enablement.
• Manage the India field marketing budget, allocating investment against clear business priorities.
• Establish dashboards and reporting that connect marketing activity to qualified pipeline, opportunity progression, and revenue outcomes.

What you'll need

• You have built a marketing function, regional program, or demand engine from scratch, not just operated an established one.
• B2B technology marketing experience, including marketing complex technology solutions to enterprise buyers.
• Strong ABM and demand generation expertise, including prioritizing accounts, engaging buying groups, and building programs that contribute to pipeline.
• A track record in high-growth environments, comfortable with ambiguity, shifting priorities, and limited resources.
• Cross-functional leadership that aligns Sales, global marketing, partners, and regional stakeholders without relying on formal authority.
• Experience designing events that build relationships, create opportunities, and justify the investment.
• Commercial and analytical rigor, including understanding of pipeline metrics, conversion rates, campaign performance, and marketing efficiency.
• Deep knowledge of India's enterprise technology landscape, including accounts, industries, buying dynamics, and ecosystems.
• Clear, adaptable communication that builds credibility with engineers, executives, sales teams, and marketing leaders alike.

Nice to have

• Experience marketing APIs, cloud infrastructure, developer platforms, cybersecurity, or AI technologies.
• Experience building channel marketing or partner-led demand generation programs.
• Established relationships across India's enterprise technology, financial services, or global capability center (GCC) ecosystem.
• Experience working in a global, matrixed organization while building programs tailored to a regional market.

Details

• Location: New Delhi, India.