Field Marketing Manager, ASIA

Overview

Field Marketing Manager, ASIA to drive regional field marketing growth across Southeast Asia markets.

What you'll do

• Own and execute the regional field marketing strategy for Asia demand and pipeline growth.
• Develop and execute integrated quarterly marketing plans aligned to Asia pipeline across key markets.
• Drive full-funnel demand generation for priority accounts and key market segments.
• Plan and run programs including executive roundtables, hosted events, conferences, webinars, and partner activations.
• Partner with Sales to identify and activate Tier 1 and strategic accounts with multi-touch campaigns.
• Collaborate with cloud, channel, and technology partners on joint campaigns and GTM opportunities.
• Measure, analyze, and optimize pipeline contribution, engagement, and ROI metrics.

What you'll need

• 6+ years of experience in field marketing, demand generation, or regional marketing in B2B technology.
• Experience developing and executing regional marketing programs across Asia markets.
• Strong collaboration skills with Sales, SDR/BDR, Partnerships, and cross-functional teams for pipeline outcomes.
• Understanding of cloud-native, DevSecOps, or software supply chain security landscape (highly desirable).
• Data-driven mindset using marketing metrics, attribution, and insights to guide strategy and optimization.
• Excellent communication and stakeholder management skills to influence across multiple organizational levels.
• Based in Singapore.

Details

• Work location: Singapore (Remote).
• Travel: willingness to travel approximately 20-25% across the region.