Senior Global Campaigns Strategist

Overview

Own and develop a major global campaign that drives awareness and opportunities for Twilio, working cross-functionally across regional marketing, sales, product and company leadership.

What you'll do

• Set a strategic vision for a large and visible global campaign and execute operations for any campaign motions.
• Be accountable to company leadership on the effectiveness of your global campaign remit and programs.
• Use strong project management skills and data to guide decision-making and resource allocation.
• Design and execute strategic end-to-end campaigns that engage and convert prospective buyers, with a focus on specific buyer and vertical segments.
• Partner with product marketing, content strategists, brand strategists, creative designers and regional campaign teams to create campaign themes and messaging.
• Act as the central point of contact to guide a pod of cross-functional partners.
• Build strong relationships with key cross-functional stakeholders to ensure campaign enablement and engagement.
• Develop scalable, repeatable campaign playbooks with a large variety of content that works in all regions.
• Track program results, measure success and report metrics to customer success, sales and marketing stakeholders and executives; analyze performance, surface insights and recommend optimizations.
• Infuse AI frameworks into all aspects of the campaign model and equip teams with tools, guidelines, and reusable templates and AI-assisted workflows to create high-quality content at scale.
• Manage and allocate budget for campaign production resources, including original content, video production, localization and agencies, for efficient execution and return on investment.

What you'll need

• Deep understanding of marketing funnel tactics and metrics by funnel stage.
• Understanding of enterprise buying cycles, sales processes and stakeholders, especially in B2B tech.
• Self-starter who excels in a fast-paced, collaborative, and innovative high-growth environment.
• Ability to manage multiple work streams and has presence with the team and leadership.
• Strategic thinker with strong attention to detail.
• 7+ years working as a campaign strategist in B2B or tech.
• Proven experience building and delivering on integrated programs and managing all tools, processes, and assets.
• Exceptional verbal and written communication skills, with the ability to drive alignment, set expectations and drive to success.
• Works well with cross-functional teams and executives to ensure consistent content is delivered across the company.
• A champion for fostering a culture of trust through feedback, communication, and transparency.

Nice to have

• Excellent written and verbal communication skills.
• Ability to influence and build effective working relationships with all levels of the organization.
• Familiarity with localization tactics to ensure content is accessible and inclusive across multiple countries.
• Experience with primary research strategies and types of content creation.
• Strategic ability to see opportunities across campaigns and programs where new types of content and programs will thrive.
• Experience building world-class brands through premium content.
• Experience with a variety of AI, design, analytics, and video tools.
• Proficiency in digital marketing tools and platforms such as Tableau, Salesforce, AEM, Google Analytics, LinkedIn Campaign Manager, Meta Ads Manager, Canva.

Details

• Remote role, based in Singapore.
• Approximately 15% travel anticipated.
• You may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings.