Global Product Marketing Manager-DXR

Overview

Own product marketing for the assigned Diagnostic X-ray (DXR) portfolio, shaping positioning, value propositions and go-to-market strategies across the product lifecycle.

What you'll do

• Own product marketing for assigned Diagnostic X-ray systems and solutions across the lifecycle, including new product introductions, market activation, installed-base upgrades, replacement, and lifecycle programs.
• Develop product positioning, value propositions, messaging, and competitive differentiation based on clinical workflows, customer needs, market dynamics, and product capabilities.
• Lead commercial marketing readiness for product launches, ensuring markets and sales teams have the required messaging, evidence, training, tools, and customer-facing assets.
• Engage with customers, clinicians, Key Opinion Leaders, and markets to capture insights and translate them into product messaging, commercial priorities, and future portfolio needs.
• Act as a DXR product and market subject-matter expert, supporting sales teams in strategic customer opportunities with product expertise, competitive positioning, and clinical and economic value stories.
• Develop and maintain competitive intelligence for assigned portfolio areas, translating competitor products, claims, positioning, and market developments into actionable guidance for Sales and Markets.
• Partner with Product Management, Clinical, Regulatory, Service, Sales, and regional marketing teams to ensure customer-facing claims and materials are accurate, differentiated, clinically relevant, and compliant.
• Drive global-to-local activation, providing markets with adaptable campaign assets, sales tools, customer stories, and guidance while incorporating regional requirements and competitive dynamics.
• Identify and develop growth opportunities across the installed base, including upgrades, replacements, software/features, and portfolio cross-sell opportunities.
• Track product marketing effectiveness and commercial impact using market feedback, customer engagement, funnel performance, competitive developments, and business results to continuously improve activation.

What you'll need

• A Bachelor's or Master's degree in Marketing, Business Administration, Sales, Product Management or a related field.
• 10+ years of relevant experience with a Bachelor's degree, or 8+ years with a Master's degree, in product marketing, brand management, B2B/B2C/B2G marketing or go-to-market execution in the medtech industry.
• Proven expertise in product positioning, portfolio management, product launches and integrated marketing strategies.
• Strong business acumen with the ability to translate customer, clinical and competitive insights into compelling value propositions and growth opportunities.
• Excellent stakeholder management and cross-functional collaboration skills, with experience working across global and regional teams.
• Experience in omnichannel marketing, customer engagement, content strategy and sales enablement.
• Strong strategic thinking, project management and continuous improvement capabilities, with a focus on delivering measurable business impact.

Nice to have

• LEAN Six Sigma certification.

Details

• Location: Bangalore.
• Office-based role; in-person at least 3 days per week.