Manager, Product Marketing, Merchant Cloud - Global Acceptance and Merchant Solutions

Overview

Manager, Product Marketing for Merchant Cloud within Mastercard's Global Acceptance and Merchant Solutions team, translating product capabilities into customer-led value propositions and marketing assets for B2B audiences.

What you'll do

• Execute plans to drive Merchant Cloud strategic priorities and build a strong foundation for long-term success.
• Work closely with Merchant Cloud product teams to craft and recommend product value propositions that are customer-led, crisp and competitively positioned.
• Lead the delivery of foundational product marketing across the portfolio, with a focus on developing a single source of truth across key product marketing assets.
• Leverage product documentation from product managers for all new and existing capabilities to keep product marketing assets up to date with the latest capabilities, services and use cases.
• Gather market and competitive intelligence and apply these insights into compelling product value propositions.
• Recommend and co-identify key product, segmentation and positioning opportunities by leveraging data and insights.
• Work closely with the wider marketing team to develop launch strategies for new products.

What you'll need

• At least seven years' marketing experience, particularly in B2B product marketing for complex technology solutions.
• Demonstrated ability to develop and execute plans against strategic priorities using data, insights and other tools to continuously optimize the approach.
• Strong track record and achievements in developing and delivering strong fundamental product marketing.
• Proven success guiding sales enablement and marketing efforts for B2B audiences by translating technical product information into compelling commercial sales and marketing assets.
• Demonstrated ability to integrate marketing assets across channels and platforms, using metrics and measurement tools to track success and impact.

Details

• Location: Gurgaon, India.
• Expectations for all persons working for or on behalf of Mastercard include abiding by security policies and practices, ensuring confidentiality and integrity of information accessed, reporting suspected information security violations or breaches, and completing periodic mandatory security trainings.