Product Marketing Manager

Overview

Plan and deliver global product marketing activities that support business growth, product adoption and successful product launches across the Entrance Control portfolio. This is a fixed-term maternity cover role of approximately 12 months.

What you'll do

• Develop and execute global product launch plans for new products and product upgrades.
• Coordinate launch activities with Product Management, Sales, Regional Marketing teams and external agencies.
• Create launch toolkits, sales presentations and supporting marketing materials.
• Monitor and report on launch performance and key success metrics.
• Develop product positioning, messaging and value propositions.
• Create and maintain product literature, brochures, data sheets and sales tools.
• Support the creation of case studies, customer success stories and product-related content.
• Ensure product information remains accurate and aligned across all customer touchpoints.
• Manage product content across websites and digital platforms.
• Deliver product-focused email marketing, social media and digital campaigns.
• Support lead generation and awareness-building activities for new product introductions.
• Work with creative resources to develop product imagery, videos, renderings and other marketing assets.
• Create and maintain sales support materials and provide marketing support to regional sales teams.
• Coordinate product marketing assets through the company's asset management platforms.
• Support product and sales training initiatives.
• Support planning and execution of key industry exhibitions and customer events, including exhibition content, product displays and promotional materials.
• Coordinate launch activities linked to major industry events.
• Manage one direct report, a 3D Graphic Designer based in Czechia.

What you'll need

• Experience in product marketing, product management or B2B marketing.
• Proven experience managing product launches and go-to-market activities.
• Strong project management and stakeholder management skills.
• Excellent written and verbal communication skills.
• Experience developing marketing collateral and digital content.
• Ability to manage multiple projects simultaneously and deliver to deadlines.
• Highly organised and detail-oriented.
• Commercially minded with a customer-focused approach.
• Proactive and able to work independently.
• Strong collaborator with the ability to influence across functions.
• Adaptable and comfortable operating in a fast-paced environment.

Nice to have

• Experience within manufacturing, technology, security or industrial sectors.
• Experience supporting international markets.
• Knowledge of digital marketing and marketing automation tools.
• Experience coordinating trade shows and exhibitions.

Details

• Fixed-term contract (maternity cover), approximately 12 months.
• Location: India, hybrid with 2 days per week in the office.
• Occasional international travel may be required.