Overview
A well-rounded B2B marketer owning the full go-to-market motion for NuPlay AI's voice-AI agent product, covering positioning, pipeline and revenue growth.
What you'll do
- Own positioning, messaging, and narrative, translating technical voice-AI capabilities into sharp, buyer-facing value.
- Lead product and feature launches end to end, working across product and sales.
- Build sales enablement that actually gets used: decks, battlecards, case studies, competitive intelligence.
- Develop deep understanding of buyers, personas, and the competitive landscape.
- Own the demand engine across paid channels to build qualified pipeline.
- Partner with sales on pipeline targets and funnel health (MQL → SQL → revenue).
- Run experiments, track CAC and ROI, and double down on what works.
- Own the marketing stack, attribution, and reporting.
- Operate across the whole GTM motion, owning outcomes that sit close to revenue.
- Explore growth loops, partnerships, and co-marketing opportunities that open new channels.
- Work shoulder-to-shoulder with sales, product, and founders on GTM strategy.
What you'll need
- 8 years in B2B go-to-market, with genuine depth in product marketing and demand generation.
- A well-rounded operator who has worn multiple GTM hats (PMM, demand gen, growth, partnerships) rather than being siloed in one function.
- A track record of building pipeline and shipping launches in B2B SaaS.
Details
- Location: Bangalore, India (Bengaluru, Karnataka 560102).
- Work mode: 5 days on-site.
Read the full description and apply on the company’s own careers page.