Senior Product Marketing Manager

Overview

Senior Product Marketing Manager for Royal Lounge Casino, a free-to-play social casino game, leading marketing strategy, positioning and cross-functional execution from the Bangalore team.

What you'll do

• Own and evolve the product marketing strategy for Royal Lounge Casino, aligned with studio goals, business KPIs and player needs.
• Define clear positioning, messaging and audience strategy to differentiate the game in a competitive landscape.
• Lead rebranding and repositioning efforts to strengthen top-of-funnel metrics (CPI, IPM, TAM) and increase long-term player value.
• Continuously refine brand and creative strategies based on data, market signals and player insights.
• Collaborate closely with product, user acquisition and creative teams to ensure cohesive execution and unified messaging across all touchpoints.
• Serve as the product marketing voice in feature planning and live operations decisions.
• Conduct ongoing competitive and audience research to identify market trends, unmet needs and new growth opportunities.
• Champion a test-and-learn approach to validate hypotheses and optimize positioning over time.

What you'll need

• 5+ years of experience leading marketing strategy for mobile games.
• Experience leading rebranding, repositioning, or reinvigoration efforts for digital consumer products, preferably games.
• Strong foundation in product marketing, with the ability to connect player insights, positioning and go-to-market strategy, blending creative storytelling with a rigorous, data-driven approach.
• Deep understanding of key mobile marketing KPIs, player lifecycle strategies and performance optimization levers.
• Excellent cross-functional collaboration and communication skills, with the ability to align diverse stakeholders and influence without direct authority.
• Comfortable working with marketing data and testing frameworks, with the ability to identify relevant metrics, measure performance and translate findings into action.

Details

• Location: Bangalore, India.