Growth Manager - Performance (YouTube & Programmatic)

Overview

Build and own Emergent's video and programmatic acquisition channel from zero, covering strategy, partner selection, launch, measurement and scaling into one of the company's largest acquisition channels.

What you'll do

• Own the video and programmatic channel end-to-end: strategy, budget, launch, optimization and scale, accountable for new subscriptions, CAC, ROAS and payback
• Build and scale YouTube across every format: TrueView in-stream, in-feed, Shorts, bumpers, Demand Gen and Masthead, for both prospecting and remarketing
• Launch Connected TV (YouTube on TV screens and CTV inventory through DSPs) and decide where it earns a place in the mix
• Run DSP vendor selection: shortlist and evaluate options (such as DV360, The Trade Desk, Amazon DSP and specialist CTV platforms), negotiate terms, then set up accounts, audiences, brand safety and measurement
• Hire and oversee managed-service partners and agencies while building in-house capability: set goals, review their work weekly, hold them to performance and transparency standards, and plan the move in-house
• Design and run incrementality tests (geo holdouts, conversion lift and brand lift studies, matched-market tests) to prove what the channel adds beyond search and social
• Build the measurement framework for upper-funnel spend: view-through and click attribution, MMM inputs, and how video lifts brand search and direct traffic
• Work with the Creative team on video built for each format (6-second bumpers, 15 to 30 second skippables, vertical Shorts, CTV spots) and turn test results into a clear creative brief
• Set up tracking and audiences with the data team: Google Ads and GA4 conversions, GTM, first-party audiences and DSP pixels
• Report weekly on channel performance and test results, and present recommendations on scaling to leadership

What you'll need

• 4 to 6+ years in performance or growth marketing, with at least 3 years running YouTube and programmatic at scale (seven figures a month or more)
• Has built or scaled a video or programmatic channel from scratch, not only optimized one that was already working
• Hands-on experience with every YouTube format (TrueView, Shorts, bumpers, Demand Gen, Masthead)
• Has selected, set up and run at least one major DSP (DV360, The Trade Desk, Amazon DSP, or similar), including contracts, fees and inventory quality
• Has managed agencies or managed-service partners and knows how to audit their work, fees and reporting
• Strong grounding in incrementality and measurement: geo holdouts, conversion lift, brand lift, MMM and the limits of view-through attribution
• Has run video for direct-response goals (subscriptions, sign-ups, installs), not only brand awareness
• Comfortable working directly with data: SQL or a BI tool, cohort metrics such as D0/D7 revenue, payback and LTV
• Comfortable operating independently as the first owner of a new channel, including coordinating with partners and platforms across time zones
• Based in Bengaluru, or willing to relocate, and able to work from the office

Nice to have

• Hands-on CTV buying experience, through YouTube or DSP inventory
• Experience at a SaaS, subscription or consumer-tech company
• Experience across markets (North America, Europe, Asia outside India)
• A genuine willingness to adopt new AI tools and workflows, including AI-generated video, to move faster and keep improving performance

Details

• Based in the Bengaluru office, working in person with the team
• Works directly with growth leadership