PPSL - Growth Management - DGM/GM - P4B

Overview

Lead growth for Card payments and Pay By Link (PBL) within the Paytm for Business ecosystem, owning key growth metrics including Card GMV and transactions and PBL GMV and Monthly Active Users (MAUs).

What you'll do

• Own and drive Card GMV and transaction growth through targeted acquisition, activation and engagement strategies.
• Increase card acceptance and adoption among merchants and drive deeper usage among existing card-transacting merchants.
• Improve the percentage of active card-transacting merchants and strengthen card penetration and market share.
• Identify opportunities to increase transaction frequency, average transaction value and overall merchant contribution.
• Develop strategies to retain and grow high-value card merchant cohorts, with a focus on the 80/20 principle and Pareto-based cohort management.
• Drive PBL GMV and growth in Monthly Active Users (MAUs) across EDC and non-EDC merchant segments.
• Develop growth strategies to improve product discovery, eligibility-led engagement, application conversion and successful loan disbursals.
• Identify opportunities to expand product adoption and engagement across existing and new merchant cohorts.
• Work with Product, Risk, Data and Business teams to optimize acquisition funnels and improve conversion across the customer journey.
• Define, own and track business KPIs across Card and PBL, including GMV, transactions, adoption, active users, retention and market share.
• Use funnel analysis, cohort analysis, merchant segmentation and behavioral insights to identify growth opportunities.
• Design and execute experiments, A/B tests and targeted growth interventions to improve conversion, engagement and retention.
• Build strategies to protect high-value cohorts, reactivate dormant users and increase the lifetime value of existing customers.
• Establish scalable growth playbooks and lifecycle marketing initiatives across different merchant and customer segments.
• Partner with Product, Engineering, Data Science, Marketing, Risk and Business teams to execute growth initiatives.
• Translate business priorities and analytical insights into actionable growth roadmaps with clear success metrics.
• Lead and mentor teams, fostering strong ownership, structured problem-solving and execution excellence.
• Continuously identify new growth opportunities across the Card and PBL businesses to drive sustainable and profitable growth.

What you'll need

• 6–9 years of experience in growth management, product growth, business strategy, lifecycle marketing or a related field.
• Experience in fintech, digital payments, consumer internet, lending or financial services, preferably in high-scale businesses.
• Proven track record of driving measurable business growth through customer acquisition, product adoption, engagement and retention.
• Strong understanding of GMV, transaction growth, merchant activation, cohort management and funnel optimization.
• Experience with growth analytics, segmentation, experimentation, A/B testing and data-driven decision making.
• Strong analytical and problem-solving skills, with the ability to translate insights into business outcomes.
• Demonstrated ability to work cross-functionally and manage multiple growth charters.
• Strong stakeholder management, communication and execution skills.
• High ownership, a bias for action and the ability to operate in a fast-paced, ambiguous environment.

Nice to have

• Exposure to merchant acquiring, card payments, lending or similar financial products.

Details

• Location: Noida, Uttar Pradesh.