PPSL - Growth Management - GM/AVP

Overview

Lead growth management for Paytm, driving UPI GMV and transaction growth across the Paytm ecosystem through cohort-led, data-driven strategies.

What you'll do

• Own and drive UPI GMV and transaction growth, improving merchant engagement, transaction frequency and overall business performance.
• Identify and address declining activity among high-value merchants, focusing on retention, reactivation and reducing churn.
• Develop strategies to increase Paytm's share of merchant transactions and strengthen market position.
• Build targeted growth strategies using merchant segmentation, Pareto-based analysis and cohort performance to improve engagement and retention.
• Track key KPIs, analyze funnels and behavioral trends, and drive hypothesis-led experiments and A/B testing to improve business outcomes.
• Design targeted engagement, retention and win back initiatives, including active-to-soft-churn interventions.
• Partner with Product, Engineering, Data, Marketing and Business teams to identify growth opportunities and execute scalable initiatives.
• Lead growth charters, mentor team members and foster a culture of ownership, analytical thinking and execution excellence.

What you'll need

• 6–9 years of experience in growth management, product growth, business strategy or lifecycle marketing.
• Experience in Tier-1 product, consumer internet or fintech companies, preferably in high-scale growth environments.
• Proven track record of driving GMV, transaction growth, merchant engagement and retention.
• Strong understanding of UPI/payments, merchant behavior, cohort analysis, segmentation and funnel optimization.
• Strong data-led growth and experimentation experience, including growth analytics, hypothesis testing and A/B testing.
• Experience with lifecycle management, customer segmentation and data-driven retention and win back strategies.
• Strong strategic thinking, stakeholder management and cross-functional collaboration skills.
• Experience leading teams or owning growth charters, with high ownership and a strong bias for execution.
• Ability to operate effectively in a fast-paced, ambiguous and data-driven environment.

Nice to have

• Familiarity with AI/Agentic capabilities to enhance growth initiatives, automation or personalization.