Overview
Head of Community, Enterprise Marketing leads global community strategy and a measurement framework to drive retained users and product adoption for Claude.
What you'll do
- Lead, coach, and scale a global team across ambassadors, regional community leads, and enterprise champion programs.
- Define a measurement framework that replaces activity metrics and ladders initiatives to outcomes.
- Build community across enterprise buyers, executives, developers, and knowledge workers without fragmenting the experience.
- Connect bottoms-up adoption in enterprise accounts to enterprise expansion via champions and partner ecosystem motions.
- Unify training, certification, enablement, and community help into a single skill-building path.
- Partner with Brand and Comms to keep sentiment and awareness healthy and align with product direction pre-, at-, and post-launch.
What you'll need
- Have built and led a community or customer advocacy function where community drove growth outcomes.
- Have led and developed a distributed team of program owners and regional leads for commercial impact.
- Be comfortable using funnels and segments and defending community-driven metrics in QBRs.
- Have connected self-serve, bottoms-up adoption inside large accounts to enterprise expansion.
- Can tailor community playbooks across technical developer and enterprise executive audiences.
- Operate as an integrated marketer working day-to-day with cross-functional teams and keeping community customer-first.
- Partner with Product and Data Science to define usage quality and instrument it for team accountability.
Details
- Work from the San Francisco or New York office at least once a month for cross-functional stakeholder engagement.
- Requires up to 40% travel for events and customer engagements.
- Hybrid policy expects staff in an office at least 25% of the time.
- Visa sponsorship is available, with reasonable efforts if an offer is made.
Read the full description and apply on the company’s own careers page.
