International Growth Marketing Manager (Contract)

Overview

A 9-month contract, senior individual-contributor role driving new-logo pipeline growth through digital and paid channels for LaunchDarkly's EMEA and APJ regions, reporting to the Director, International Marketing.

What you'll do

• Drive regional new-logo pipeline growth through digital and paid channels in EMEA and APJ.
• Partner with the global team on paid and digital campaign execution (SEM, paid social, and paid ABM), helping set regional strategy from planning through execution, optimisation and reporting.
• Drive the digital ABM motion for the region, turning Sales input into targeted, paid campaigns.
• Adapt global campaigns for regional messaging rather than deploying generic global assets.
• Build and own region-native digital content, platform launches, and offerings, doubling down on successful programmes.
• Surface and mitigate region-specific risks, helping ensure efficient media spend.
• Own digital pipeline reporting and ROI for the regions, tracking leads, conversion, and spend against campaigns, and reporting results back to leadership.
• Partner closely with EMEA and APJ Sales and SDR teams to align digital campaigns with account priorities and pipeline targets.
• Operate independently: define approach, channel mix, regional tools or platforms, and budget requests in line with regional Sales needs and the wider marketing strategy.

What you'll need

• 8+ years' experience in a digital/growth marketing role with a focus on ABM, paid digital, and demand generation for B2B SaaS in EMEA and APJ.
• Track record owning digital pipeline growth end-to-end: strategy, execution, budget, and reporting, with close interaction with Sales.
• Direct experience running paid social, SEM, and ABM programmes in regions, with clear attribution back to pipeline and revenue.
• Hands-on experience with a CRM (Salesforce or similar), a marketing automation platform (Marketo, HubSpot, or similar), and ABM/paid tools (6sense, Demandbase, or similar).
• Experience adapting global campaigns for regional markets: localisation, messaging adaptation, regional content, as well as creating their own regional campaigns.
• Experience working across EMEA and APJ.
• Cultural awareness and sensitivity operating across international markets.
• Confident self-starter and communicator with a positive, hands-on and can-do attitude; comfortable operating independently and driving outcomes autonomously.

Nice to have

• An additional language.

Details

• Employment type: 9-month contract.
• Reports to the Director, International Marketing.
• Location: India.