Lead - Inside Sales 3

Overview

Lead the demand generation function as an Assistant Vice President, managing a team of 5-6 specialists to drive market share, client relationships and revenue growth.

What you'll do

• Continuously improve the operating model methodology for demand generation activities.
• Lead and mentor a team of 5-6 demand generation specialists, ensuring alignment with company objectives and a high-performance culture.
• Conduct market research to identify target companies and key decision-makers, and develop insights to guide outreach.
• Plan and execute email and social lead generation campaigns aligned with overall sales objectives.
• Develop and implement social selling strategies across LinkedIn and other relevant channels to identify and engage potential leads.
• Use automation tools to deliver campaigns, track performance and enhance lead nurturing.
• Demonstrate product sales acumen by positioning and demoing SaaS-based engagement solutions to clients, translating business needs into solution narratives.
• Identify and articulate service positioning, support positioning and value differentiators to improve client engagement, solution adoption and sales conversion.
• Work closely with the sales and marketing teams to align goals and ensure seamless handoff of leads.
• Provide ongoing training and support to team members on best practices in lead generation and use of tools and technologies.
• Analyze campaign performance metrics and lead quality to continuously refine strategies and improve results.
• Prepare regular reports on lead generation activities, performance metrics and actionable insights for senior management.

What you'll need

• Proven track record in digital sales including targeted prospecting and lead generation.
• Experience in product sales, including the ability to demo SaaS-based solutions and build clear client-facing value propositions.
• Strong service positioning and support positioning skills, with the ability to align offerings to client needs and market opportunities.
• Prior experience in designing and operating a lead generation function, including building the supporting team and technology stack.
• Excellent leadership, communication and interpersonal skills.
• Proven ability to influence peers across all functions.
• Deep knowledge of B2B digital marketing and sales processes at scale, including technology automation.
• Bachelor's degree in Business Administration, Communication, Marketing or Sales, or Master's in Marketing.
• Skills: Campaign Management, Client Relations, Digital Marketing Analytics, Online Advertising Sales, Process Mining.
• English language proficiency: Proficient (C2).

Nice to have

• Graduate or postgraduate degree in Business Development, Strategy and Leadership, Marketing or a related field.
• Certification in Sales Enablement.

Details

• Location: Noida, India (Unitech, Tower 8, SEZ Unit-I).
• Work mode: Hybrid.
• Shift: Day job (India).
• Job type: Regular.