Lead Manager – Marketing Automation and Lifecycle Marketing

Overview

Lead global marketing automation and lifecycle marketing programs, customer journey orchestration, campaign operations, and MarTech transformation initiatives across B2B and B2C markets. Build scalable marketing operations that improve engagement and support pipeline growth.

What you'll do

• Lead the reporting and optimization of global marketing automation programs across email, lifecycle, nurture, and multi-channel campaigns.
• Manage campaign operations across Salesforce Marketing Cloud, Pardot, HubSpot, and Marketo.
• Develop and execute customer journey strategies, audience segmentation models, lead nurturing programs, and CRM-integrated campaigns.
• Deliver data-driven campaign strategies and improve marketing performance.
• Train and support team members on marketing automation campaign setup, troubleshooting, reporting, and performance improvement.
• Use reporting, analytics, and campaign insights to improve open rates, click-through rates, engagement, and conversion performance.
• Apply Gen AI and automation tools such as Clay.ai to improve operational efficiency, campaign personalization, and business outcomes.

What you'll need

• 7+ years of experience in marketing automation, lifecycle marketing, campaign operations, or MarTech-driven marketing roles.
• Strong experience working across B2B and B2C environments, with exposure to global markets including APAC and EMEA.
• Hands-on experience with Salesforce Marketing Cloud, Pardot, Eloqua, HubSpot, Marketo, Outreach, and CRM-integrated campaign execution.
• Proven experience managing high-volume, multi-channel campaign operations and customer engagement programs.
• Experience collaborating with cross-functional marketing, sales, analytics, and technology stakeholders.
• Marketing automation strategy and execution expertise.
• Lifecycle marketing and customer journey orchestration expertise.
• Lead nurturing, segmentation, and audience targeting expertise.
• Email marketing campaign planning and optimization expertise.
• CRM and marketing automation platform integration expertise.
• Campaign performance reporting and analytics expertise.
• MarTech transformation and process improvement expertise.
• Team training, platform support, and campaign troubleshooting expertise.
• Gen AI and automation-led operational efficiency expertise.

Nice to have

• Salesforce Certified Pardot Consultant certification.
• Salesforce Marketing Cloud Email Specialist certification.
• Salesforce Certified Administrator certification.
• Salesforce Data Cloud Consultant certification.
• Salesforce AI Associate certification.

Details

• Location: India.
• Work mode: Remote.