Leader - Marketing

Overview

Lead product marketing for Genpact's Agentic AI product portfolio, driving go-to-market success and launch execution for products such as AP Suite and Insurance.

What you'll do

• Create go-to-market plans to support Agentic AI product launches, with a focus on priority products such as AP Suite and Insurance.
• Support development and execution of marketing plans for new Agentic AI offerings, including guiding cross-functional launch tactics and contributing to positioning and messaging.
• Coordinate with Sales, Product, Marketing, Growth Ops, PR, AR, Legal, and other stakeholders to ensure launch readiness and on-time delivery.
• Create and refresh core sales and marketing collateral such as presentations, product briefs, and datasheets, and provide structured feedback on campaigns and GTM motions.
• Provide feedback to Product teams to help align the roadmap with market needs and translate product value into clear market narratives and proof points.
• Develop and maintain target customer personas and segmentation for Agentic AI offerings.
• Support creation of thought leadership content such as blogs, eBooks, and white papers.
• Collaborate with Sales and Growth Ops to create sales playbooks and enablement materials.
• Participate in sales enablement sessions to educate customer-facing teams on product positioning, differentiation, and value propositions.
• Provide product marketing support for select strategic opportunities, including deal-specific messaging, competitive context, talk tracks, and proof packaging.
• Contribute to building a collaborative product marketing culture, and mentor or guide cross-functional contributors.
• Drive high-quality execution, clear operating rhythms, and strong stakeholder management across launch workstreams.

What you'll need

• Demonstrable experience in product marketing, product management, or related roles, preferably in B2B technology on a global scale.
• Experience marketing agentic AI products and leading major market launches in B2B SaaS environments.
• Proven track record supporting go-to-market activities in a matrixed organization.
• Strong skills in messaging, positioning, and collateral creation.
• Excellent communication and collaboration skills across business, technical, and client-facing teams.
• Product Marketing certification required (e.g., Forrester, Product Marketing Alliance, Pragmatic, etc.).
• Bachelor's degree in Business Administration, Communication, Marketing, or Sales (qualifications list).
• Language: English (required), Advanced (C1) proficiency.

Nice to have

• Experience in campaign, field, content, customer, or brand marketing.
• MBA or equivalent business training a plus.
• Experience with sales enablement methodologies strongly preferred.
• Management experience strongly preferred (team leadership, pod leadership, or matrix leadership).
• Ability to use AI tools to improve productivity and speed-to-market while maintaining strong editorial and strategic judgment.

Details

• Location: Bangalore, India (Pritech Park, GF/11); based in India.
• Work mode: Hybrid.
• Shift: Day Job (India).
• Job type: Regular.
• Reports to the Head of Agentic AI Product Marketing.