Manager, Marketing - Brand Limca TM

Overview

Brand Manager role at The Coca-Cola Company focused on identifying target customers and customizing marketing strategies to maximize product and brand appeal.

What you'll do

• Conduct research to define targeted customer segments and determine the key values that drive buying behavior for each segment.
• Develop brand/product positioning, associated marketing themes, and media channels that align with target customer demographics.
• Develop and implement marketing strategies (e.g., advertising, informational webinars/blogs, direct marketing, trade shows/public events, online/in-store promotions, business customer relationship building, etc.).
• Oversee the development and distribution of marketing materials.
• Ensure customer experience is in line with brand image and strategy.
• Monitor the effectiveness of marketing campaigns and tactics.
• Have accountability for ongoing activities and may lead processes or project steps within a broader project.
• Work independently as an individual contributor with limited supervision.

What you'll need

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in brand management, marketing, or a related role.
• Strong understanding of brand development and multichannel marketing concepts.
• Experience in market research and ability to interpret data to drive brand strategy.
• Proficiency in using marketing software and social media platforms.
• Excellent communication and presentation skills.
• Strong creative and analytical abilities.
• Ability to work collaboratively in a team environment and manage external agencies.
• Proven ability to manage multiple projects and work under tight deadlines.
• Self-motivated with a high level of initiative and a sense of urgency.

Nice to have

• Experience in the consumer goods industry.

Details

• Location: Gurugram, India.
• Role type: Individual Contributor.
• Travel required: 0% to 25%.
• Relocation provided: No.
• Job posting end date: November 27, 2026.