Strategic Marketing Associate Director, Specialized Modalities

Overview

Associate Director of Strategic Marketing for Specialized Modalities (SPM), responsible for making business strategy market-led and developing and executing promotional strategies to drive growth in the assigned modality by raising awareness, generating demand and nurturing communities.

What you'll do

• Facilitate the modality or Business Platform strategic planning process, ensuring decisions are market-led with high quality STP marketing (Segmentation, Targeting and Positioning).
• Identify and/or champion market and competitive intelligence exercises from across the organization to support market strategy.
• Understand customer needs, analyze the competitive landscape, and create compelling and differentiating value propositions.
• Source proof points for the highest performance value propositions and assure high quality value-based messaging in written content and collaterals, providing hands-on messaging support where necessary.
• Drive the identification and segmentation of target markets and assist in setting criteria to prioritize customer segments based on potential value and alignment with business goals.
• Support the Sales targeting process.
• Facilitate the development of winning offerings aligned with business strategy and value proposition gaps/opportunities, in collaboration with CD, Sales, R&D and other functions.
• Develop launch plans, aligning with key stakeholders, to introduce new offerings to the market efficiently and impactfully; where appropriate, support development and positioning of cross-modality or platform end-to-end offerings.
• Develop and drive execution of go-to-market strategies and a 12-month tactical plan to maximize growth of the modality in line with business platform objectives.
• Develop targeted marketing campaigns to engage specific customer groups both on- and offline, raising awareness, generating demand and nurturing communities.
• Define a content plan with subject matter experts and drive creation of customer-centric materials for digital and print media, aligned with brand, marketing and growth objectives.
• Work with experts from the marketing channels to achieve marketing goals through effective campaign planning and execution, analyzing results and optimizing as needed.
• Provide high level modality pitch decks covering key value proposition, capability and proof points, and roll out training of these to Sales teams.
• Support production of offering and capability decks, as agreed, and provide other sales enablement tools such as battle cards, as agreed.
• Sit on the commercial team overseeing designated modalities as the STM business partner (alongside Sales and Commercial Development).
• Act as the connecting point between the Global Marketing channels and the assigned modality, and maintain excellent relationships with internal stakeholders including external marketing affiliates.
• Take accountability for the modality marketing budget and monitor quarterly spending.

What you'll need

• Strategic marketing or commercial strategy experience in life sciences, including customer insights, segmentation, value proposition development and go-to-market planning.
• 5-10 years of experience in strategic marketing.

Details

• Location: Hyderabad, India.
• Office-first role: primarily in the office, with flexibility to work remotely for 40% of time (two days per week).
• Relocation assistance is available for eligible candidates and their families, if needed.