Marketing Manager - Hatchery

Overview

Lead marketing for Zoetis India's hatchery portfolio, developing and implementing campaigns that promote the poultry franchise, and lead a team of engineers providing hatchery services to customers.

What you'll do

• Lead the development of annual strategic marketing plans for focus and core products using the Zoetis framework.
• Build strategy alongside the Business Unit Director.
• Create and execute plans that support customer engagement both on and offline.
• Create effective cross-functional teams with Marketing, Regional Sales Managers, Medical teams, Engineering teams and the field force to keep marketing programmes aligned to Business Unit activities and account plans.
• Support the Business Unit Director with monthly, quarterly and annual financial forecasting.
• Use promotional plans to develop, review and revise sales forecasting and inventory management, accounting for seasonal variations and market demand.
• Complete the monthly forecasting process and actively contribute to monthly forecast meetings with the demand planning team, with commercial ownership of the IBP tool.
• Determine and agree with the Business Unit and pricing lead the appropriate pricing structure to maximize sales and profitability, considering value-based pricing and market conditions.
• Maintain expertise with the evolving portfolio of products, services, pricing, competition, market and industry trends.
• Lead marketing campaigns that achieve appropriate impact, product positioning, market growth and profitability, with consideration for both short and long term.
• Focus the team on the customer journey to understand how best to reach the customer at each touchpoint.
• Drive collaboration with sales teams to ensure promotional materials, events and PR support marketing priorities and objectives for each product and campaign.
• Lead campaigns that make marketing messages and product information easily translatable into the context of the Solution Selling model.
• Work with Regional Sales Managers, Technical teams and L&D to agree training priorities and development plans for field force teams that support marketing activities.
• Conduct regular customer visits to gain customer insights and use them to feed the marketing strategy.
• Gather and analyse data and feedback from market data, customer visits, field force feedback, market research, publications, conferences and industry contacts, using results to inform commercial decisions.
• Lead POA planning and execution in collaboration with the operations team.
• Develop partnerships with product stakeholders with a common goal of maximising commerciality of products and services.
• Engage with internal global marketing teams to share best practice activities and campaigns through the vault system.
• Use links with external networks and key influencers to bring innovation to the business.
• Support the Global Asset Team in developing key product strategies that plan a product's journey through its lifecycle.
• Create networks of resources around each product and marketing campaign, utilising Key Account Managers, value-add service providers, technical teams, veterinarians and business consultants.
• Seek customer-centric input from the Business Unit into marketing plans and programmes.
• Manage the allocated Direct Marketing Expenditure (DME) budget with tight control to avoid overspends.
• Manage business unit expenses to comply with the Expenses Policy and avoid overspends.
• Maintain high standards of business conduct and compliance, adhering to the Pharmacovigilance Policy, Global Vet Policy, Zoetis values, travel and expenses policy and local codes of practice.
• Ensure accurate financial records and communicate effectively with other stakeholders.

What you'll need

• Bachelor's degree in marketing, Business Administration, Veterinary, Agriculture, or related field.
• Minimum 5+ years of marketing experience in animal health, veterinary pharmaceuticals, or agriculture-focused organizations.
• Leadership capabilities: strong communication skills, grows talent, identifies potential, coaches, inspires and enables.
• Knowledge of key marketing disciplines and marketing techniques.
• Commercial aptitude and capability in business and financial management.
• Strategic and innovative thinking.
• Stakeholder and relationship management skills, with interpersonal skills and influencing abilities.
• Skills in enabling and motivating others and ability to deliver results through others.
• Skills in analysis and ability to make robust decisions using sound interpretation of data and information.

Nice to have

• MBA.
• Proven experience of marketing in poultry or livestock products to key customers and consultant veterinarians.
• Track record of successful product launches and campaign execution in the Indian market.
• Demonstrated experience with digital marketing and omnichannel campaigns.
• Background in B2B marketing and sales-force alignment.

Details

• Full-time role based in Mumbai.
• Regular travel within India and occasional overseas travel.