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Manager - Media Planning & Strategy

Dentsu
NewPosted today

LOCATION

Maharashtra Mumbai · Onsite

EXPERIENCE

4 - 5 Years

TYPE

FullTime

SKILLS REQUIRED

Media PlanningStakeholder ManagementDigital MarketingData AnalysisCampaign planning

Job description

Overview

Day-to-day client lead and digital media strategist for a portfolio of advertiser accounts, shaping how each client plans and measures digital media and advising marketing leaders on growth investment.

What you'll do

  • Act as primary day-to-day lead for marketing, brand, and performance teams on media investment, channel mix, and growth strategy.
  • Run regular business reviews, present performance and recommendations, and build relationships up to senior marketing leaders.
  • Manage client expectations and escalations, and keep your Director informed early.
  • Lead the digital media planning approach for each client: audience strategy and channel roles across search, social, video, programmatic, CTV, retail media, and influencer, with core expertise in Digital Marketing.
  • Bring a point of view on digital media shifts, such as connected TV, commerce media, AI-led buying, and privacy-driven changes to targeting and measurement.
  • Partner with creative, data, technology, and commerce teams to turn business goals into integrated, measurable media plans.
  • Identify growth opportunities within existing accounts, such as new channels, markets, and services like analytics and commerce media.
  • Support pitches, media reviews, and RFPs: build the media strategy, plans, and proposals, and present to client teams.
  • Oversee campaign planning, buying, and trading, and make sure quality and client expectations are met.
  • Use measurement frameworks such as attribution, marketing mix modeling, and incrementality testing to optimize spend and prove results.
  • Lead the strategy and analytics teams that deliver for these clients.

What you'll need

  • 4–5 years of experience in strategy, digital transformation, or management consulting.
  • Proven record of leading client engagements.
  • Strong grasp of digital themes: customer experience, omnichannel, cloud and platforms, data and AI, and digital operating models.
  • Demonstrated contribution to sales, including proposal leadership and account expansion.
  • Excellent structured problem-solving, storytelling, and executive communication.

Details

  • Location: India - Maharashtra - Mumbai - Worli - Devchand House - Level 6.
  • Employment type: Full time; contract type: Permanent.

Read the full description and apply on the company’s own careers page.

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Manager - Media Planning & Strategy