Manager, Reservation Buying, Media Delivery and Operations

Overview

Manager, Reservation Buying, Media Delivery and Operations at WPP Media. Lead digital marketing campaigns from concept to execution and manage their KPI and performance tracking, working with brands, agency business teams and vendors to launch campaigns on time and on budget.

What you'll do

• Plan and manage all digital marketing, trackers, communication, social media and display advertising campaigns
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on those insights
• Brainstorm new and creative KPI growth strategies
• Evaluate digital performance across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels
• Collaborate with brand, internal teams and other vendor partners
• Evaluate emerging technologies and provide perspective for adoption where appropriate
• Plan, execute and present month-on-month display strategy for each brand, and track all non-biddable campaign metrics
• Build the quarterly media strategy for the brands you manage and manage at least one corporate project
• Manage monthly client connects and customized planning requirements
• Contribute to the annual planning and strategy process and present the Non Biddable section to the internal strategy team and potentially the client
• Hold regular conversations with publisher teams to improve account performance
• Help evolve non-biddable planning principles and build brand-specific strategies with the strategy team

What you'll need

• BS/MS degree in marketing or a related field
• 3-4 years of proven working experience in digital marketing
• Strong grasp of numbers and Excel
• Intermediate to advanced analytical skills, specifically relating to performance data and metrics
• Ability to work under pressure and tight deadlines
• Experience identifying target audiences and devising digital campaigns that engage, inform and motivate
• Demonstrable experience leading social media and/or display advertising campaigns
• Applied knowledge of 3rd party ad serving, website and tracking and associated technologies
• Understanding of brand safety and viewability measures to deliver quality inventory to clients
• Up-to-date with the latest trends and best practices in online marketing and measurement (DMP, DSP, SSP etc.)

Nice to have

• Experience in FMCG, Retail or ecommerce

Details

• Reports to the Business Group Head/Team Lead
• Hybrid approach, with teams in the office around four days a week