Overview
Manage e-commerce media planning and execution for one of the largest CPG clients in India, working as part of an integrated offline and digital team across marketplaces, quick commerce and grocery platforms.
What you'll do
- Develop and advise on campaign strategies for clients across marketplaces, quick commerce and grocery platforms, in accordance with brand goals.
- Ensure consistent and efficient planning, execution, analysis and optimization of campaigns as per brand objectives to ensure a stellar customer experience.
- Review performance of key metrics against set goals, benchmarks and previous performance.
- Work closely with internal stakeholders, subject matter experts and the channel intelligence team to ensure a comprehensive e-commerce approach for both media and non-media.
- Identify trends, benchmarks and best practices.
- Maintain P&L to ensure profitability and optimum utilization of resources.
- Manage search and display campaigns across platforms such as Blinkit, Swiggy Instamart, Zepto, Amazon and Flipkart.
- Lead all campaign operations and reporting across Amazon, Flipkart and other digital platforms, in collaboration with the client's internal team and digital and e-commerce POCs.
What you'll need
- Bachelor's degree.
- 3-5 years' experience.
- Experience preferably at brand side or private label on e-commerce platforms.
- Sound knowledge of prevailing procedures and ways of working in e-commerce and overall digital marketing.
- Unmatched supervision, research and troubleshooting.
- Exceptional consulting and quality assurance abilities.
- Exceptional presentation and communication skills.
- Analytical, organized and detail-oriented.
- Collaborative partner, even-tempered in a deadline-driven environment.
- Assertive and collaborative, with the ability to motivate others to succeed.
- Prior experience working with e-commerce marketplace platforms, or brands handling marketplace media, or media agencies handling performance marketing on marketplaces.
- Experience on Quick Commerce.
- Expertise and thorough understanding of the e-commerce business and media landscape.
- Hands-on with MS Excel, Amazon Pi, Flipkart Brand Insights and respective ad platforms.
Nice to have
- Any experience on platform search on e-commerce sites.
- Prior experience handling client or brand relationships.
- Planning and strategy exposure.
Details
- Reports to the Associate Director - Ecommerce.
- Location: Mumbai, India.
- Hybrid approach, with teams in the office around four days a week.
Read the full description and apply on the company’s own careers page.