Marketing Associate

Overview

BeatO is looking for a hands-on Marketing Associate to drive customer acquisition and growth for an assigned business vertical, primarily through performance marketing campaigns on Meta and Google.

What you'll do

• Plan, execute and optimise paid campaigns across Meta and Google to achieve customer acquisition, lead generation and revenue targets.
• Own key performance metrics, including CPL, CAC, ROAS and conversion rates.
• Monitor campaign performance regularly, identify trends and provide actionable insights and recommendations.
• Work closely with internal creative teams and external agencies to brief, develop and test ad creatives, campaign messaging and landing pages.
• Identify high-performing formats and scale them to improve campaign outcomes.
• Manage monthly marketing budgets and allocate spends across channels and campaigns based on performance, efficiency and business priorities.
• Analyse campaign and funnel data to identify drop-offs and conversion gaps.
• Run experiments and implement improvements to enhance lead quality, customer acquisition and conversion rates.
• Collaborate with relevant internal teams to ensure alignment between marketing campaigns, lead management and downstream sales or customer conversion processes.

What you'll need

• 2–4 years of experience in performance marketing or digital marketing, preferably in a B2C business.
• Hands-on experience managing paid campaigns across Meta Ads and Google Ads.
• Strong understanding of performance metrics such as CPL, CAC, ROAS, CPA and conversion rates.
• Experience managing campaign budgets and optimising spends to meet acquisition and business targets.
• Ability to analyse campaign data, identify funnel inefficiencies and translate insights into actionable improvements.
• Experience working with creative teams or agencies to develop and optimise campaign creatives and landing pages.
• Strong analytical, communication and execution skills, with the ability to independently manage campaigns and take ownership of outcomes.

Nice to have

• Experience in D2C, e-commerce, consumer internet or healthcare/health-tech businesses.

Details

• Location: Delhi, Delhi, India.