Performance Marketing Manager - B2C Healthcare

Overview

Own paid customer acquisition for one of BeatO's business verticals, planning, executing and scaling Meta advertising campaigns that generate high-quality leads converting into paying customers through an internal sales or telecalling team.

What you'll do

• Plan, execute, and optimise campaigns for the assigned business vertical, with direct ownership of campaign performance and monthly media budgets.
• Build and scale campaigns that generate relevant, high-quality leads and contribute to customer acquisition through the sales or telecalling team.
• Track and improve cost per lead (CPL), cost per acquired customer (CAC), lead-to-customer conversion rates, and other relevant business metrics, going beyond surface-level engagement metrics to evaluate actual business outcomes.
• Allocate and optimise monthly advertising spends, identify opportunities for scaling, and make data-backed decisions to improve acquisition efficiency.
• Continuously test and refine audiences, creatives, campaign structures, offers, and landing pages to improve lead quality and conversion.
• Work closely with the sales or telecalling team to understand lead quality, conversion performance, and drop-offs, and use these insights to improve campaign effectiveness.
• Monitor campaign and funnel metrics, identify trends and performance gaps, and provide actionable insights and recommendations.
• Collaborate with creative, sales, and other relevant teams to develop effective campaigns and improve the customer acquisition journey.
• Manage external agencies and ad-platform contacts where applicable, and keep up with platform changes and new growth opportunities.

What you'll need

• 4–8 years of experience in performance marketing, with substantial hands-on experience managing paid acquisition campaigns.
• Experience in a B2C healthcare business, preferably a healthcare product or service.
• Strong hands-on expertise in Meta Ads Manager, including campaign setup, optimisation, budget allocation, audience targeting, and performance analysis.
• Proven experience managing significant monthly advertising budgets.
• Strong understanding of lead-generation funnels, particularly those where leads are converted into paying customers through a sales or telecalling team.
• Demonstrated ability to track and optimise CPL, CAC, lead quality, and lead-to-customer conversion, with a clear understanding of the commercial impact of campaign decisions.
• Strong analytical skills, with the ability to interpret campaign data, identify performance gaps, and translate insights into actionable improvements.
• A hands-on, ownership-driven approach, with the ability to independently manage campaigns and take accountability for performance outcomes.

Nice to have

• Relevant experience in health, wellness, or similar consumer-facing categories.

Details

• Location: Delhi, Delhi, India.
• Ownership of monthly media spends of approximately ₹50 lakh–₹1 crore.