Marketing Automation Campaign Specialist

Overview

Marketing Automation Campaign Specialist (Salesforce Marketing Cloud) enabling B2C campaign efforts through journey building, audience setup, and email marketing delivery.

What you'll do

• Design and deliver B2C campaign solutions including emails, journeys, landing pages, and forms.
• Build sophisticated journeys and audiences using Salesforce Marketing Cloud and Data Cloud concepts.
• Implement AMPScript personalization and use AI-driven features where applicable.
• Lead A/B testing frameworks and optimize campaign deliverability using performance metrics.
• Develop, update, and test email templates and maintain a reusable asset library.
• Design automated email and mobile journeys using Email Studio, Mobile Studio, Automation Studio, and Journey Builder.

What you'll need

• At least 5 years of hands-on experience with Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder).
• Bachelor’s degree in Marketing, Business Administration, Communications, Computer Science, Information Systems, or a closely related field.
• Proficiency in AMPScript and SQL expertise for building target audiences in Marketing Cloud.
• Hands-on experience with Marketing Cloud Studios & Builders: Email Studio, Content Builder, Journey Builder, Automation Studio, Mobile Studio, and Analytics Builder.
• Experience with audience segmentation within SFMC and CDP platforms.
• Proficiency in HTML and UX best practices for creating custom templates (emails, forms, landing pages).

Details

• Location: Mumbai, India (given as an on-site address in the ATS location line).