Salesforce Marketing Cloud (SFMC) Technical Lead

Overview

Salesforce Marketing Cloud (SFMC) Technical Lead responsible for SFMC data model, journey/automation architecture, integrations, technical reviews, and technical leadership for marketing operations.

What you'll do

• Define and own the target SFMC data model, journey/automation architecture, and multi-locale governance model.
• Design technical solutions from roadmap items including new channels, personalization, and campaign management enhancements.
• Lead and review AMPscript/SSJS, SQL query activities, Automation Studio, and Journey Builder development.
• Own SFMC integration design with core/commerce platforms for contact and transactional data synchronization.
• Produce and validate technical estimates and impact analyses for evolutions, including deliverability and compliance.
• Own environment strategy including business unit management and sending domain/IP reputation strategy.
• Ensure data privacy (GDPR and consent management) is respected in journeys and data extensions.

What you'll need

• 6+ years of experience.
• Hands-on architecture and development experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email/Mobile Studio, Contact Builder/Data Extensions).
• Expert-level proficiency in AMPscript, SSJS, and SQL for data extension queries and personalization.
• Experience designing integrations between SFMC and CRM/Commerce platforms (MC Connect, REST/SOAP APIs, iPaaS).
• Strong understanding of email deliverability, sending infrastructure, and marketing compliance (GDPR, CAN-SPAM).
• Ability to provide technical leadership across multi-market marketing operations.
• Excellent English communication skills.

Details

• Location: Bengaluru.
• Employment type: Fulltime position.
• Work options: Remote and hybrid work options (country-dependent).