Marketing Automation Engineer

Overview

Architect and develop marketing automation programs that engage customers across the lifecycle, with a focus on lifecycle automation across complex sectors in the Over-The-Road and North America Mobility industry.

What you'll do

• Proactively engage with Marketing Automation CX Strategy partners and SMEs in marketing and product to architect marketing automation that aligns with business objectives and achieves target business outcomes.
• Stay at the leading edge of marketing automation and personalization trends, and share expertise and insights to shape strategy and educate stakeholders.
• Develop marketing automation journeys and personalization within Salesforce Marketing Cloud, applying best-in-class practices and team processes.
• Solution data needs with CDP and data teams.
• Communicate requirements, risks and progress.
• Partner with Marketing Automation CX Strategists to design acceptance criteria and implement UAT.
• Monitor performance data to ensure accuracy and uptime.
• Establish and monitor KPIs to track the effectiveness of marketing automation initiatives and demonstrate ROI.
• Leverage testing methodologies and data analytics to gain insights into campaign performance, customer behavior and user engagement, informing automation strategies and optimization initiatives.
• Monitor KPI trends of the automation portfolio and drive corrective action where necessary.

What you'll need

• Bachelor's degree in marketing, business, or a related field.
• Senior experience in marketing automation and personalization development, with demonstrated success.
• Strong understanding of marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, Optimizely), CRM systems, personalization platforms, and analytics tools.
• Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into action.
• Excellent written and verbal communication skills, with the ability to present complex ideas to both technical and non-technical audiences.
• Experience building and segmenting audiences, and a history of driving optimization through A/B testing and use of AI tools.
• A demonstrated ability to work with highly abstract concepts and incomplete information, using sound business judgment to provide actionable recommendations to cross-functional teams internally.

Nice to have

• Experience in B2B marketing.
• Knowledge of lead scoring and lead management best practices.
• Experience with A/B testing and experimentation.
• Salesforce Marketing Cloud certifications.
• SQL, AMPscript, Java, HTML.
• Demonstrated experience leveraging AI tools to optimize marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, Optimizely), CRM systems, personalization engines, and analytics tools.