Marketing Data Analyst

Overview

Marketing Data Analyst responsible for building marketing reporting, developing data models, and enabling advanced analytics for lead generation, funnel conversion, attribution, and marketing return on investment.

What you'll do

• Build and maintain dashboards for lead generation, funnel conversion, and marketing return on investment.
• Develop scalable datasets and reporting layers for self-service analytics.
• Translate business and analytics requirements into data visualizations and reporting structures.
• Develop and maintain data models for marketing analytics and reporting.
• Support attribution, lead-generation target, funnel-conversion, and return-on-investment models.
• Implement solutions for anomaly detection, trend identification, and insight generation.

What you'll need

• 3–5 years of experience in data analysis or marketing analytics involving statistical or attribution modeling.
• Strong SQL skills.
• Proficiency with Python or R for modeling work.
• Understanding of attribution, funnel performance, return-on-investment modeling, segmentation, lifecycle analytics, pipeline, and forecasting.
• Familiarity with BI tools such as Tableau or Power BI, including data modeling or DAX.
• Experience with data warehouse environments such as Snowflake or BigQuery.
• Excellent communication and cross-functional collaboration skills.

Details

• Location: Gurgaon, India.