Marketing Executive

Overview

The Mall Marketing Executive plans, executes and monitors marketing initiatives that drive footfall, enhance tenant relationships and strengthen the mall's brand presence within its catchment area.

What you'll do

• Develop and implement the mall's marketing calendar, including seasonal campaigns, promotional events and tenant collaboration activities to increase visitor traffic and dwell time.
• Coordinate with tenants and brand partners to align promotional activities with mall-wide initiatives and ensure consistent messaging.
• Manage social media channels, digital advertising and content creation, and track engagement metrics to refine strategy.
• Oversee on-ground event execution, from concept approval through vendor coordination, logistics and post-event evaluation.
• Plan marketing spend across campaigns, negotiate with vendors and media partners, and report on return on investment to senior management.
• Build and maintain relationships with local media, influencers and community organizations to support brand visibility.
• Conduct competitor and market analysis, benchmark mall performance against comparable properties, and recommend strategic adjustments.
• Report regularly on footfall data, campaign performance and tenant satisfaction for quarterly business reviews with mall ownership or management.

What you'll need

• A bachelor's degree in marketing, business administration or a related field is typically required.
• Two to five years of relevant experience in retail marketing, mall operations or a similar consumer-facing environment.
• Strong written and verbal communication skills.
• Proficiency in digital marketing tools, social media platforms and basic analytics reporting.

Nice to have

• Experience with CRM or marketing automation platforms.

Details

• Location: On-site, Hyderabad, TS.
• Scheduled weekly hours: 48.
• Reports to the Marketing Manager / Mall General Manager.