Marketing Lead

Overview

Lead marketing for events, building attendee marketing strategies and executing multi-channel campaigns for three annual events.

What you'll do

• Concept, present, and execute marketing strategies.
• Develop and implement events marketing campaigns for three events annually.
• Run campaign components including email, social media, digital advertising, and one-to-one invitations.
• Use data analysis to improve campaign efficiency and optimize to meet event KPIs.

What you'll need

• 5+ years of experience in a senior events marketing role.
• Proven relevant strategic marketing experience.
• Client management experience.
• Excellent written and oral skills.
• Excellent knowledge of events industry for B2B conferences.
• Experience with 360 digital campaigns including PPC, programmatic, SEO, and social media.

Details

• Location: Gurugram.
• Hybrid work pattern with 3+ days office attendance required.