Marketing Lead Development Specialist

Overview

Marketing Lead Development Specialist role within Leica Microsystems' Marketing Operations team in Bengaluru, responsible for analysing lead and campaign data and optimizing lead qualification and nurturing.

What you'll do

• Analyse lead and campaign data to measure the effectiveness of lead development initiatives, identify trends, and make data-driven recommendations for optimization.
• Perform lead scoring to identify high-potential prospects based on predefined criteria.
• Collaborate with marketing and sales teams to develop lead nurturing strategies and campaigns to engage and further qualify prospects not yet ready for sales handoff.
• Contribute to lead generation by identifying and qualifying prospects, besides marketing campaigns.
• Coordinate closely with marketing and sales teams to facilitate seamless lead handoff, ensuring all necessary information is provided and documented.
• Generate regular reports on KPIs including lead quality, conversion rates, and other relevant metrics; present insights to the Marketing team.
• Continuously evaluate and refine lead qualification processes and criteria, including lead scoring, segmentation, and nurturing workflows.

What you'll need

• Bachelor of Science or Master of Science degree in a STEM discipline (Science, Technology, Engineering, or Mathematics), or equivalent.
• Minimum of 2 years of experience in CRM, Marketing, lead qualification, or related roles, in a Life Science, Medical or B2B environment.
• Strong analytical skills: ability to analyse and interpret data, identify patterns, and make data-driven decisions to optimize lead qualification processes.
• Excellent verbal and written communication skills to effectively interact with both internal teams and external prospects.

Nice to have

• Proficiency in using CRM (Salesforce.com preferably) and marketing automation tools.
• Good understanding of sales and marketing intelligence and prospecting platforms.

Details

• Reports to the Senior Manager, Marketing Operations.
• Located in Bengaluru, India.
• On-site role.