Performance Marketing Executive - Content (Hindi)

Overview

Write Hindi ad hooks, scripts and copy for Lokal's apps, work with video editors and creators to produce them, and iterate on results to lower cost per install and CAC.

What you'll do

• Study the audience, market and competition for each app you work on.
• Decide the angle, hook, format and script for ads and write them yourself.
• Brief designers and video editors on your concepts and follow through until the output matches your intent.
• Ship multiple creative variants per campaign (80-100 per week).
• Study how ads perform (CTR, CPI, CAC) and write the next round based on what worked.
• Study competitor and category ads and bring back ideas to test.
• Keep a log of every creative shipped: the idea, the hook, the result and what you learned.
• Work with the performance team so winning ads get more budget and weak ones get fixed or dropped.

What you'll need

• Strong writing in the language of the seat.
• Native level South Indian languages.
• Copywriting, ad copy or content development experience; internships, freelance work, social media pages and personal writing all count.
• A basic understanding of performance marketing: what it is for and how it works.
• Knowledge of CTR, CPL and CAC at a basic level.
• A habit of watching ads and noticing why one works and another does not.
• Comfort with feedback and fast rewrites.

Nice to have

• Hands-on experience running ad accounts.

Details

• Location: Bengaluru, Karnataka, India.
• Experience: 0 to 3 years; freshers are welcome.
• Freshers should want to work specifically in performance marketing.