Performance Marketing Manager

Overview

Own paid customer acquisition for one of BeatO's business verticals, running Google and Meta campaigns that generate high-quality leads converting into paying customers through an internal sales or telecalling team.

What you'll do

• Plan, execute, and optimise campaigns for the assigned business vertical across Meta and Google to hit acquisition and revenue targets.
• Build and scale campaigns that generate relevant, high-quality leads and contribute to customer acquisition through the sales or telecalling team.
• Own key performance metrics (CPL, CAC, ROAS, conversion rates) and report on them regularly with clear insights and next steps.
• Manage monthly budgets and allocate spend across channels and campaigns based on performance.
• Continuously test and refine audiences, creatives, campaign structures, offers, and landing pages to improve lead quality and conversion.
• Analyse funnel and campaign data to find drop-offs and run experiments that improve conversion.
• Brief and work with creative teams and agencies to build, test and scale ad creatives and landing pages.
• Manage external agencies and ad-platform contacts where applicable, and keep up with platform changes and new growth opportunities.

What you'll need

• 2-4 years of experience in performance marketing, with substantial hands-on experience managing paid acquisition campaigns.
• Experience in a B2C business.
• Strong hands-on expertise in Google and Meta Ads Manager, including campaign setup, optimisation, budget allocation, audience targeting, and performance analysis.
• Proven experience managing significant monthly advertising budgets.
• Strong understanding of lead-generation funnels, particularly those where leads are converted into paying customers through a sales or telecalling team.
• Demonstrated ability to track and optimise CPL, CAC, lead quality, and lead-to-customer conversion, with a clear understanding of the commercial impact of campaign decisions.
• Strong analytical skills, with the ability to interpret campaign data, identify performance gaps, and translate insights into actionable improvements.
• A hands-on, ownership-driven approach, with the ability to independently manage campaigns and take accountability for performance outcomes.

Nice to have

• Relevant experience in health, wellness, or similar consumer-facing categories.

Details

• Location: Delhi, Delhi, India.
• Role is for BeatO, not 2070 Health.