Product Analyst - Field Sales Execution, AMEA

Overview

The Product Analyst – Field Sales Execution will work closely with the Product Owner to translate product vision, business priorities, and frontline sales needs into scalable digital capabilities for the AMEA region, acting as a key bridge between Product, Business, Technology, Data, UX, and market teams.

What you'll do

• Partner closely with the Product Owner to translate product vision and roadmap into capabilities, features, and user stories.
• Support product discovery, feature definition, backlog refinement, and prioritization.
• Provide analysis, options, business impact, and recommendations to support Product Owner decisions.
• Ensure the product backlog is sufficiently refined and ready for development.
• Liaise with the global product team to understand release cycles and product changes.
• Engage with global and cluster Sales teams, field representatives, and market stakeholders to understand business processes, pain points, and opportunities.
• Translate business requirements into detailed user stories, acceptance criteria, business rules, process flows, and functional requirements.
• Analyze requirements to identify opportunities for simplification, standardization, and reuse across markets.
• Identify functional gaps, dependencies, edge cases, and integration requirements.
• Work closely with engineering, architecture, UX, data, and QA teams throughout the product development lifecycle.
• Facilitate backlog refinement, sprint planning, daily collaboration, product demos, and retrospectives along with the Product Owner.
• Clarify functional requirements during development and facilitate timely resolution of business questions.
• Validate delivered capabilities against requirements and acceptance criteria.
• Support dependency and defect management across teams.
• Gather structured feedback from markets and frontline users.
• Help differentiate local requirements from capabilities that should become part of the global product.
• Support pilots, market rollouts, training, release communications, and adoption activities.
• Analyze usage and adoption to identify opportunities for continuous product improvement.

What you'll need

• 2-5 years of experience in Business Analysis, Product Analysis, Product Management, or related roles.
• Experience working within CPG/FMCG Sales, Retail Execution, CRM, SFA, or commercial technology.
• Strong understanding of CPG field-sales and Retail Execution processes.
• Experience working with Product Owners and Agile/Scrum delivery teams.
• Strong capability in requirements gathering, process mapping, user stories, acceptance criteria, and backlog refinement.
• Experience supporting UAT and product releases.
• Strong analytical, problem-solving, and stakeholder-management skills.
• Ability to communicate effectively with both business and technical stakeholders.

Nice to have

• Experience with Salesforce or other CRM/SFA/Retail Execution platforms.
• Understanding of Perfect Store methodologies and execution KPIs.
• Exposure to mobile applications, APIs, integrations, data platforms, and analytics.
• Experience with image recognition, GenAI, Agentic AI, or intelligent sales-assistant capabilities.
• Experience working on global products deployed across multiple markets and route-to-market models.

Details

• Location: Mumbai, India (job site as stated in the description).
• Job function: Digital Technology, AMEA.
• Expected job level: T1.
• Key interfaces: Global Product Team, Clusters One Demand Team, Regional One Demand Team.