Product Marketing Director, Velocity

Overview

Lead the go-to-market strategy for Veeam's SMB and Mid-Market business, defining positioning, messaging, and GTM strategy that accelerates pipeline, customer adoption, and revenue across high-volume customer segments.

What you'll do

• Own the product marketing strategy for SMB and Mid-Market segments, including segmentation, personas, positioning, messaging, competitive strategy, and GTM priorities.
• Define compelling, differentiated narratives that resonate with velocity buyers while aligning to Veeam's overall platform strategy.
• Lead integrated GTM launches and campaigns in partnership with Product, Sales, Demand Generation, Channel, and Regional Marketing teams.
• Develop scalable messaging, sales plays, enablement, and partner content that drives consistency across global routes to market.
• Identify market opportunities through customer insights, competitive intelligence, win/loss analysis, and market trends to influence product and GTM strategy.
• Partner with revenue teams to optimize pipeline creation, conversion, customer expansion, and competitive win rates.
• Establish best practices, measurement, and operational rigor to continuously improve GTM effectiveness across Velocity segments.

What you'll need

• 10+ years of B2B product marketing, GTM strategy, or solutions marketing experience, including several years leading product marketing teams.
• Proven experience developing GTM strategy for SMB, Commercial, or Mid-Market technology businesses.
• Strong expertise in positioning, messaging, launches, competitive strategy, and sales enablement.
• Demonstrated success partnering with Product Management, Sales, Demand Generation, Channel, and Executive Leadership.
• Strong executive communication, strategic thinking, and analytical skills with the ability to connect marketing strategy to business outcomes.

Nice to have

• Experience in data protection, cybersecurity, cloud infrastructure, SaaS, or enterprise software.

Details

• Remote, United States.
• Compensation range (total target compensation, inclusive of base and performance-based bonus) varies by U.S. geographic zone: $275,880–$512,280 USD (Zone 1), $252,890–$469,590 USD (Zone 2), $229,900–$426,900 USD (Zone 3), $200,013–$371,403 USD (Zone 4).