Product Marketing Manager

Overview

Own the inbound and growth product marketing strategy for Weave's AI-powered healthcare solutions, acting as the expert on key verticals and translating the value proposition into pipeline and revenue.

What you'll do

• Conduct qualitative and quantitative market research, including focus groups, 1:1 customer interviews, and quantitative surveys.
• Transform raw data and behavioral insights into actionable intelligence and disseminate findings across teams to align business strategy with market demand and inform the product roadmap.
• Establish a structured discovery research function with Product Management and Marketing to validate problems and pressure-test solutions.
• Build, project-manage, and facilitate a Customer Advisory Board (CAB) program with healthcare practice stakeholders and extract ongoing strategic direction.
• Define, refine, and champion the Ideal Customer Profile (ICP) and buyer/user personas for key verticals and audiences, including third-party partners.
• Uncover insights into healthcare practice workflows, needs, and buying behaviors to build differentiated vertical messaging and positioning.
• Monitor and analyze the competitive landscape in healthcare communication and practice management, turning threat assessments into sales battlecards, proactive campaigns, and roadmap recommendations.
• Equip Sales, Customer Experience, and partner groups with high-impact assets, guides, and customer proof points to win integration-specific opportunities in key verticals.
• Collaborate with the Partnerships team to co-market integrations with key EHR and practice management software (PMS) providers and build campaigns that drive mutual pipeline through partner channels.

What you'll need

• 3-8 years of Product Marketing experience in B2B SaaS, with a proven track record of managing a specific industry vertical or business unit.
• Deep and broad experience extracting insights to understand audiences and markets, using techniques such as surveys, measurement tools, interviews, and focus groups, plus analysis tools such as Qualtrics.
• Deep familiarity with healthcare practice operations, patient journey touchpoints, and the EHR/EMR technology landscape.
• Experience with product-led funnels, using data analytics platforms such as Pendo, Mixpanel, or Amplitude to measure feature adoption and optimize growth loops.
• A background blending high-level messaging craft with analytical rigor, tracking pipeline velocity, conversion rates, and vertical ARR.
• Experience with customer marketing, cross-sell/upsell strategies, or customer migration campaigns.
• Exceptional ability to influence and collaborate with Product Managers, Growth Engineers, Sales Leaders, and external partners without formal authority.

Nice to have

• Experience with customer marketing, cross-sell/upsell strategies, or customer migration campaigns within a B2B SaaS environment.
• Familiarity with B2B SaaS, healthcare, dental, or patient communication software.
• Experience with CRM tools, survey and interview recording tools, data analysis tools, and/or internal enablement tools.
• Bias for action and a strategic mindset, able to see the forest through the trees and drive to a sustainable solution.
• Passion for improving the success of Weave customers and its mission of better healthcare experiences for every practice, patient, and interaction.

Details

• Remote, India.
• Reports to the Director, Product Marketing.
• Employment is contingent upon a successful background check.