Sales Specialist, Consumer

Overview

Drive sales growth in consumer channels (traditional trade, modern retail and e-commerce) through sales execution, customer engagement and in-market activation, working under the guidance of a Sales Manager.

What you'll do

• Deliver assigned financial targets and execute channel and customer sales plans within the assigned territory or accounts, achieving revenue, volume and distribution targets.
• Manage day-to-day relationships with distributors, retailers and store personnel to ensure product presence, planogram compliance and promotions implementation.
• Establish customer intimacy and nurture relationships with key customer contacts through frequent and productive sales visits.
• Support customers with queries and ensure prompt response to customers' needs and issues.
• During customer visits, ensure stock availability, collect orders, manage product range and mix, sell-in, in-store activity and demand creation activity.
• Monitor in-store visibility, pricing and merchandising compliance, and report on competitor activities and market trends.
• Collaborate closely with Key Account Managers and cross-functional Signify teams (Supply Chain, Trade Marketing, Customer Service, etc.) to ensure product availability and smooth execution.
• Support trade marketing programs, promotions and product launches to drive sell-out growth.
• Develop and maintain up-to-date knowledge of Signify's product portfolio, lighting technologies and value propositions, and continuously build sales, negotiation and customer engagement skills.

What you'll need

• Bachelor's degree in Business Administration, Marketing or a related field.
• Minimum 3 years of direct sales experience in consumer goods, electrical trade or FMCG.
• Proven success in achieving sales targets and managing distributor/retailer relationships.
• Experience in successful implementation of promotions and delivering outcomes.
• Must have managed merchandisers and daily implementation of the merchandising calendar.
• Sales and trade marketing trainings or certifications.

Details

• Location: Chennai (ex Madras), India.