Senior Analyst – Business Analytics

Overview

Senior Analyst supporting the Omnichannel analytics team in Sanofi's Go-To-Market Capabilities (GTMC) Hub, focused on measurement, dashboards and insights that drive media and commercial decision-making.

What you'll do

• Design and develop executive-level dashboards that synthesize complex data into clear, compelling visualizations that drive informed business decisions.
• Refresh existing reports and identify improvement opportunities to enhance reporting capabilities, BI tools, and dashboard structure to reflect the latest business insights.
• Generate insights from dashboards and data assets, translating findings into strategic recommendations for media campaigns.
• Deep dive and follow up analyses on media performance measurement at channel / partner / audience level, translating analytical outputs into clear business implications and recommended actions.
• Support measurement and analytics initiatives, including attribution, test-and-learn frameworks, incrementality assessments, and time-lag/frequency analyses.
• Employ tools, technology, and processes to constantly improve quality and productivity.
• Assist in managing projects efficiently and effectively.
• Frame key marketing questions to guide analysis and work plan.
• Lead the delivery of projects in terms of coordination, quality, timeliness, efficiency.
• Quality check the deliverables of self and peers.
• Adhere to compliance procedures and internal/operational risk controls in accordance with all applicable standards.
• Use latest tools/technologies/methodologies and partner with internal teams to continuously improve data quality and availability by building business processes that support global standardization.
• Work collaboratively with stakeholder teams to prioritize work and ensure timely delivery of requests.
• Partner with marketing, media, and commercial stakeholders to answer key business questions and support strategic decision making.

What you'll need

• Working knowledge of relational database concepts.
• Hands-on experience with analytical tools such as SQL, Snowflake, Excel (basic formula and pivot tables), PowerPoint and Tableau.
• Extensive expertise in omnichannel marketing concepts, with a strong focus on cross-channel optimization, media metrics, channel performance, Consumer KPIs, and overall campaign effectiveness.
• Ability to work with measurement frameworks and support development of insights and reporting.
• Experience in building, maintaining, or refreshing dashboards.
• Required experience with omnichannel datasets (e.g., Digital Engagement, Media and Campaign Engagement).
• Strong analytical and problem-solving skills with ability to translate data into actionable insights.
• 4-6 years of relevant work experience with solid understanding of principles, standards, and best practices of Pharma Commercial Analytics and Dashboard development.
• Bachelor's or Master's degree in areas such as Information Science/Operations/Management/Statistics/Decision Sciences/Engineering/Life Sciences/Business Analytics or related field.
• Strong learning agility; ability to manage ambiguous environments and adapt to changing needs of the business.
• Good interpersonal and communication skills; strong presentation skills is a must.
• Team player who is curious, dynamic, result oriented.
• Ability to operate effectively in an international matrix environment, with ability to work across time zones.
• Demonstrated leadership and management in driving innovation and automation leveraging advanced analytical techniques.
• Excellent English communication skills, written and spoken.

Nice to have

• Exposure to Python (Jupyter Notebooks).
• Exposure to pharmaceutical datasets (e.g., IQVIA, Symphony, Veeva CRM, Salesforce).
• Basic understanding of statistical concepts such as descriptive statistics and probability distributions.
• Understanding of pharmaceutical industry functions (development, manufacturing, supply chain, sales, marketing).

Details

• Location: Hyderabad, India.
• Travel required as per business need.
• Permanent and full-time.