Senior Associate, Product Marketing

Overview

Help bring Razorpay's products to market and drive their adoption by working closely with Product, Sales, Design, Growth and other teams.

What you'll do

• Help develop and execute go-to-market plans, from customer insights and messaging to launch campaigns and sales enablement.
• Translate complex capabilities into clear, compelling customer benefits across product pages, emails, presentations and other marketing assets.
• Partner with creative teams on launch films, design and visual storytelling, bringing fresh references and ideas that raise the quality of launches.
• Partner with cross-functional teams on campaigns that help customers discover, understand and use Razorpay's products.
• Research customer needs, competitors and market trends to inform positioning and campaigns.
• Track performance, identify what's working and apply those learnings to future initiatives.
• Use AI across research, analysis, content creation and execution, create prototypes, automate repeatable tasks or develop better workflows, and help the team adopt approaches that work.

What you'll need

• 1–2 years of experience in product marketing or marketing.
• A graduate degree or MBA from a Tier 1 College.

Details

• Location: Bengaluru.
• Experience: 1–2 years.