Senior Brand Manager; Mars Petcare; Hyderabad

Overview

Senior Brand Manager at Mars Petcare responsible for portfolio growth, consumer and business analysis, brand equity and digital campaigns, and stakeholder alignment.

What you'll do

• Understand consumer insights and feed them into brand growth plans
• Monitor market share and distribution by market, brand and channel through retail audits
• Monitor markets and brands and understand competitive strategies through business intelligence
• Analyze sales data regularly at channel and geography level to gather consumer and shopper insights in partnership with Customer Marketing
• Evaluate and learn from communication and media performance
• Own portfolio growth by delivering on innovation, business performance, communication, activation and new PPA launches
• Work with local and regional R&D and activity management to ensure sufficiency of the long-term innovation funnel
• Identify key issues and opportunities using consumer insights and data analytics
• Lead communication strategies to build long-term brand equity and growth
• Lead end-to-end digital campaigns and pivot the localization agenda by extending relevant global initiatives to build mental availability
• Drive the brand building strategy around pet parent data and consumer insights
• Develop efficient media models to maximize ROI of digital media activities
• Partner with the Dcom internal team and external customers to drive the brand agenda in digital commerce
• Ensure marketing activities are implemented seamlessly across channels, keeping the shopper at the centre
• Align key internal (local and global) and external stakeholders to the portfolio growth plan
• Drive alignment among internal and external stakeholders (Marketing, R&D, Commercial, S&F, Supply and sales organization)
• Manage external agencies to drive business and brand deliverables (promotion, packaging, design, communication)
• Effectively manage project teams to deliver key projects on time and in full
• Motivate and manage cross-functional teams to achieve high connection and engagement
• Take personal responsibility for own and team performance

What you'll need

• MBA with 8 years of experience
• 2-3 years of digital marketing experience
• Digital-savvy profile

Nice to have

• 2-3 years of sales role experience
• Experience from FMCG, non-FMCG or start-ups

Details

• Location: Hyderabad, Telangana, India