Senior Copywriter – Culture & Brand

Overview

Senior Copywriter – Culture & Brand at Atlys, an AI-first travel platform, to develop campaigns, social concepts and sharp copy that build a distinctive travel brand.

What you'll do

• Develop disruptive campaigns, social concepts, content IPs and culturally relevant brand moments.
• Create sharp, distinctive copy for social, films, ads, websites and campaigns.
• Spot trends, understand online culture and find unexpected ways for Atlys to participate in conversations.
• Use AI tools, prompting, image and video generation to explore ideas, prototype concepts and create content.
• Independently conceptualise, script and direct reels and short-form videos.
• Develop creative ideas with influencers, creators, brand partnerships and collaborations.
• Work closely with art and design teams to turn ideas into exceptional creative output.
• Own projects end-to-end, manage stakeholders and thrive in a fast-moving, constantly evolving environment.

What you'll need

• 3–5 years of experience in copywriting, creative strategy, advertising or social content.
• Excellent writing skills, a distinct point of view and the ability to think on your feet.
• An internet-native understanding of culture, creators, trends and what makes content shareable.
• Hands-on experience with AI tools and strong prompting skills.
• The ability to take an idea from a rough thought to a finished piece of content independently.
• Strong collaboration, communication and stakeholder management skills.
• Startup DNA: resourceful, proactive, comfortable with ambiguity and obsessed with making great work.

Details

• Location: Delhi HQ.