Content Manager

Overview

Content & Influencer Marketing Manager to build brands through compelling content, creator partnerships, and social-first storytelling, delivering measurable business impact across the marketing funnel.

What you'll do

• Lead end-to-end influencer marketing programs across Instagram, YouTube, LinkedIn, and emerging platforms.
• Build and manage a diverse network of creators, influencers, celebrities, and domain experts.
• Identify, evaluate, and shortlist influencers based on audience fit, engagement, relevance, and campaign objectives.
• Execute large-scale influencer campaigns involving macro, micro, nano, and regional creators.
• Negotiate partnerships and manage agency relationships.
• Develop influencer briefs, content guidelines, and approval workflows.
• Measure campaign effectiveness through reach, engagement, video views, sentiment, search lift, traffic, and conversions.
• Develop platform-first content strategies tailored to consumer behavior and business objectives.
• Create and manage content calendars across social and digital channels.
• Drive production of reels, short-form videos, static creatives, creator collaborations, and branded content.
• Translate consumer insights, trends, and cultural moments into engaging content ideas.
• Ensure content aligns with brand voice, category regulations, and marketing priorities.
• Manage brand presence across social platforms.
• Monitor trends, conversations, and emerging content formats.
• Work closely with community management teams to drive engagement and advocacy.
• Track social performance and continuously optimize content strategies.
• Partner with media teams to drive content distribution and performance.
• Recommend content amplification strategies including creator whitelisting, partnership ads, and paid social.
• Leverage media insights to improve content effectiveness and audience targeting.
• Establish clear KPIs for influencer and content campaigns.
• Analyze campaign performance and generate actionable insights.
• Monitor competitor activities, creator landscape, and industry trends.
• Present performance reports and recommendations to key stakeholders.

What you'll need

• 4-5 years of experience in Digital Marketing, Content Marketing, Social Media, or Influencer Marketing.
• Proven track record of executing influencer campaigns at scale.
• Strong understanding of the Indian creator ecosystem.
• Excellent knowledge of Instagram, YouTube, LinkedIn, and emerging social platforms.
• Understanding of social media algorithms, content formats, and platform best practices.
• Familiarity with paid media and content amplification strategies.
• Experience with social listening and influencer discovery tools.
• Strong storytelling, copywriting, and communication skills.
• Proficiency in analytics platforms such as Google Analytics, Meta Business Suite, YouTube Analytics, etc.
• Ability to manage multiple stakeholders, agencies, and projects simultaneously.

Nice to have

• Experience in FMCG, Consumer Healthcare, Consumer Tech, Beauty, or Lifestyle categories.
• Experience working with influencer marketing platforms and measurement tools.
• Familiarity with AI-powered content creation tools.
• Exposure to performance marketing and commerce-led content.
• Brand / Agency side experience.

Details

• Location: Gurgaon, Haryana, India.
• Job posting end date: 2026-11-12.