Senior Data Analyst

Overview

Senior Data Analyst in the Corporate Marketing organization, based in the Bengaluru office. The role develops and executes marketing analytics strategy and oversees analytics solutions, including data management, reporting, dashboards and insight communication. The Senior Data Analyst is the senior member of a team building ETL processes and presenting marketing data.

What you'll do

• Define and execute the marketing analytics strategy, roadmap, and governance framework to support business objectives.
• Oversee the development, monitoring, and maintenance of scalable ETL pipelines and data infrastructure using Python.
• Direct the collection, transformation, validation, and integration of marketing data into enterprise SQL databases.
• Ensure the accuracy, reliability, security, and accessibility of marketing data across platforms and reporting solutions.
• Oversee the development and maintenance of Tableau dashboards, Adobe Analytics projects, and other reporting solutions.
• Partner with stakeholders across Marketing and the broader organization to define business requirements, establish KPIs, and deliver actionable insights.
• Prioritize and manage analytics projects, stakeholder requests, reporting initiatives, and resource allocation across the team.
• Present findings, recommendations, and performance trends to leadership and key stakeholders.
• Establish best practices, standards, and documentation for analytics, reporting, and data management processes.
• Drive adoption of analytics tools and data-driven decision-making through training, enablement, and organizational support.
• Lead efforts to identify, troubleshoot, and resolve issues related to data quality, ETL processes, databases, and Tableau dashboards.
• Evaluate and implement new technologies, data sources, and third-party API integrations to enhance marketing analytics capabilities and operational efficiency.

What you'll need

• Bachelor's degree in Statistics, Mathematics, Computer Science, Data Science, Marketing Analytics, or a related field.
• 10+ years of experience in analytics, business intelligence, data management, or marketing analytics.
• Experience designing and overseeing ETL processes and managing large-scale data environments.
• Proficient with Python, SQL, and database management.
• Experience with data visualization and business intelligence tools, such as Tableau and Adobe Analytics.
• Demonstrated ability to develop analytics strategies and translate business requirements into scalable reporting and measurement solutions.
• Stakeholder management skills with experience collaborating across marketing, sales, and IT teams.

Details

• Location: Bengaluru office.
• Reports to the Senior Manager, MarCom Analytics.
• Travel: 0% - 25%.