Senior Field Marketing Manager

Overview

Ping Identity is looking for a proactive Senior Field Marketing Manager to join the UKI region, responsible for the UKI region alongside a UKI Field Marketing Specialist. The role drives brand awareness and net new logo demand, partnering with UKI Sales leaders and pan-EMEA Go To Market teams to deliver multi-touch campaigns that generate qualified pipeline.

What you'll do

• Jointly work as part of the UKI leadership team and the Senior Manager Field Marketing for Northern Europe to develop the strategic approach required for success in the region
• Work with internal parties and third-party vendors to develop and achieve the Go To Market vision in the region
• Execute the UKI plan with a clear focus on delivering the metrics of success
• Manage the day-to-day activity of the Field Marketing Specialist, ensuring growth and development
• Review, refine and develop GTM tactics on a regular basis to ensure continued engagement and penetration into named strategic accounts
• Work with the Pan-EMEA Programmes lead to create and execute vertical or use case led GTM plans for Account Executives to an enterprise audience (ABM 1:Few, 1:1, deal acceleration programmes)
• Provide articulate feedback on campaigns, analysis of success and next steps
• Participate in quarterly QBRs, reporting on successes and outlining future strategies and tactics
• Be responsible for budget and procurement processes, auditing and accountability for budget spend and management

What you'll need

• Bachelor's degree in marketing, business, or a related field, or equivalent
• A minimum of 2-3 years' experience in a Senior Field Marketing role
• Previous experience in the IT industry, ideally in a technology B2B SaaS environment
• Knowledge of current digital marketing technologies and techniques
• Working knowledge of SFDC and Marketo
• Great relationship building and negotiation skills
• Excellent written and verbal communication skills in English
• Positive attitude and ability to work collaboratively
• Strong analytical and problem-solving skills
• Strong initiative and ability to work independently and collaboratively

Details

• Location: UK - Remote, with occasional travel to the London and Bristol offices to work alongside the regional Sales Development Reps
• Travel: approximately 30%, mostly within the UKI region but some within Europe or the US
• Remote working contract