Senior Influencer Marketing Manager

Overview

Senior Influencer Marketing Manager at OLIVER Agency APAC, based in Mumbai, India. The role leads the identification, creative direction and execution of influencer marketing and creative content for leading beauty brands.

What you'll do

• Develop and execute influencer marketing strategies and creative campaigns.
• Identify and build relationships with prominent influencers, thought leaders and agencies.
• Oversee the development and implementation of all influencer campaigns from ideation to execution.
• Develop content ideas, curate content and brainstorm new, creative approaches to influencer campaigns.
• Creative planning and supervise shoots from time to time.
• Set up and track Key Performance Indicators (KPIs) to measure campaign success.
• Generate and present reports on campaign performance.
• Serve as a liaison between brand ambassadors, influencers, agencies and the marketing team.
• Liaise with the marketing team to create and coordinate marketing strategies across channels.
• Work with the marketing and design team to post influencer content on social media platforms.
• Attend relevant events for networking and business purposes.
• Research relevant industry experts, competitors, target audience and users, and market data and trends to establish best practices.
• Keep abreast of emerging trends, technologies and influencers.
• Cultivate professional partnerships with existing contacts.

What you'll need

• 4+ years of experience working in the relevant field.
• Prior experience in a managerial role in digital marketing.
• Degree in Marketing, Communications or any similar field.
• Prior experience in leading influencer marketing campaigns.
• Prior experience in the beauty and FMCG sector.
• Proficiency in analytics tools (Google Analytics, HubSpot, or TapInfluence).
• Proven track record in outreach campaign strategies.
• In-depth knowledge of the social media marketing industry.
• Thorough understanding of current social media and influencer marketing trends.
• Proven experience in using social media platforms as marketing channels.
• Impeccable verbal and written communication skills.
• Excellent interpersonal, relationship-building and networking skills.
• Well organized with great time management and outstanding project management skills.
• Passion for and inquisitiveness about AI and new technologies.
• Ability to learn and digest benefits and features of AI tools.

Nice to have

• Understanding and knowledge of AI tools.

Details

• Location: Mumbai, India.
• Onsite role.