Senior Manager, Marketing - Consumer Experience (CRM & 1PD)

Overview

Senior Manager, Marketing – Consumer Experience (CRM & First-Party Data) will build and scale Coca-Cola India's consumer relationship marketing capabilities through data-driven engagement, audience strategy, lifecycle marketing and personalization.

What you'll do

• Own and evolve the First-Party Data (1PD) and CRM strategy, leading the end-to-end Collect–Activate–Nurture flywheel to deliver measurable brand, consumer and business growth.
• Transform first-party data, CRM and marketing technology capabilities into deeper consumer relationships, personalized engagement at scale and increased consumer lifetime value across Coca-Cola's portfolio.
• Leverage advanced analytics, data science and predictive modelling to uncover consumer insights, identify high-value audiences, define personas and need states, map consumer journeys and determine Next Best Actions.
• Lead the personalization strategy by defining who to engage, when and where to engage them, and what message or experience will drive the greatest impact.
• Develop and manage strategic data partnerships with key customers, platforms and ecosystem partners to enhance consumer understanding, enrich data assets and unlock activation opportunities, including through DCR-based solutions.
• Drive external benchmarking, innovation and thought leadership by identifying emerging best practices, building award-worthy case studies and representing The Coca-Cola Company in industry forums and recognition platforms.
• Champion a culture of experimentation and transformation by embedding always-on, data-led consumer engagement models alongside campaigns and scaling CRM-led marketing capabilities across brands and categories.

What you'll need

• 10-12 years in data-driven marketing, CRM or lifecycle marketing, or consumer data roles, ideally in consumer or CPG companies.
• Hands-on depth in CRM platforms, CDP and first-party data activation / marketing automation.
• Proven track record of implementing data-driven consumer engagement strategies at scale.
• Experience managing cross-functional initiatives involving marketing, technology, data and analytics teams.
• Mastery of digital, data-driven marketing; CRM and lifecycle engagement; FPD strategy; digital transformation; attribution and measurement frameworks.

Nice to have

• MBA.
• Broad expertise in personalization and audience planning, Martech platforms and ecosystem (CDP, CRM and marketing automation, identity), AI applications in marketing, and media and e-commerce data.
• Working fluency in AI-enabled marketing use cases.
• E-commerce, media or brand marketing experience.

Details

• Location: Gurugram, India.
• Role type: Individual Contributor, reporting into Vice President Marketing INSWA OU.
• Travel: 0% – 25%.
• Relocation provided: No.
• Job posting end date: November 27, 2026.